On 20–21 January 2026, the city of City Destinations Alliance (CityDNA) will host the inaugural 1st CityDNA CVB Expert Meeting at Grand Hôtel Wiesler. The objective: to gather professionals working in convention and visitor bureaus (CVBs) from across Europe — whether members of CityDNA or not — and provide them with a dedicated forum for exchange, reflection and peer learning.
In a time when CVBs face shifting demands, rising competition and increasing complexity in the meetings and events industry, the new Expert Meeting aims to fill a gap: there are currently few spaces tailored specifically for CVB professionals to “step back, connect … and evolve.”
Hosted in Graz — a city praised for its collaborative spirit and human-scaled urban culture — the event promises to combine professional substance with a relaxed, collegial atmosphere. The detailed programme sets out a clear and action-oriented agenda, designed to encourage active peer engagement rather than passive listening.
With the launch of the 1st CityDNA CVB Expert Meeting in Graz, the meetings industry gains a new kind of gathering — one tailored not to high-level executives only, but to those who shape, manage and steer convention bureaus in their daily operations.
Learn more about the event here.
