W Hotels introduces a new season of Hotel Tales

New episodes star Orville Peck, Kenny Kwan, Emma Winder, Isaac Carew, and Adwa Bader, continuing the brand’s bold creative evolution.

At the newly transformed W Austin, Orville Peck takes the lead in “The Masked Chase,” a playful, cinematic escapade where he recounts the time when his iconic mask mysteriously goes missing before soundcheck. What follows is a high-energy pursuit through the hotel, until the chase concludes in signature W Hotels style: the mask is returned on a silver platter with a handwritten note, Thought you might need this. – W Insiders.

In Hungary, British model and presenter Emma Winder stars in “Missed Postcards” a design-driven whirlwind where a day meant for sightseeing was transformed into an irresistible immersion inside W Budapest. A whispered recommendation for the brand’s signature AWAY Spa, winding staircases with terrazzo-lined corridors, and a velvet-glow dinner at Le Petit Beefbar all conspired to seduce her away from her original plans. I went back to my suite after an iconic day of surprises, she shares. The hotel had stolen the show.

While visiting the newly unveiled W Florence, British chef and model Isaac Carew tells the story of how he blurred the boundary between guest and gourmand. He set out to balance creativity, culinary inspiration, and his love of Italian cooking, but what began as a simple search for inspiration becomes a behind-the-scenes invitation into the hotel’s culinary world: impromptu pasta tastings at the hotel’s contemporary Italian food concept Tratto, animated conversations with chefs, and unexpected discoveries from the “Off Menu” repertoire.

Multidisciplinary artist Adwa Bader stars in “Writer’s Block, Unblocked,” an experience that transforms creative frustration into unexpected inspiration. She arrived determined to draft her next piece, but the hypnotic energy at W Dubai – Mina Seyahi pulled her in new directions. Sun-drenched lounges and skyline-framed pools to late-night conversations and design-soaked corners, every space sparked unexpected clarity. Each encounter nudged her further from her notebook and deeper into the city-meets-desert rhythm of the hotel. By nightfall, her writer’s block evaporated, replaced by a story she could only have unlocked at W Hotels.

At W Macau – Studio City, multi-hyphenate artist Kenny Kwan recounts when a simple joke turned into a quintessential Whatever/Whenever moment in “A New Stage”. After teased by his crew about cooking for them, a handwritten note slid under the door, inviting him to a private kitchen where a chef was waiting. Ingredients were prepped, the team gathered, and Kenny found himself crafting a scene that was entirely his own.