The top trends for incentive, reward, and recognition programs in 2026 include:
Cuts Over Creativity in Incentive Travel: Rising costs and flat budgets are forcing incentive travel planners to reduce or remove program elements rather than rely on creativity to stretch resources. Organisations are trimming spending by reducing gifting, choosing less expensive or closer destinations, and shortening trip durations.
Geopolitical Environment Impacts Decision Making: International instability is complicating destination selection, slowing decisions, and increasing the need for thorough risk assessment. Even with careful planning, sudden geopolitical or security disruptions are common, making scenario planning essential.
Powerful Partnerships: Incentive programs are becoming more complex, making strong external partner relationships with DMCs, DMOs, and tech providers more essential. High‑performing companies rely heavily on partners for expertise, technology integration, and access to unique destination experiences.
Gift Cards Boost Morale During Tough Times: Gift cards continue to grow in popularity because they offer flexible, practical value during economic uncertainty. Participants increasingly use them for everyday needs and small indulgences, with dining gift cards now surpassing those of online-only retailers.
Human Interaction in the Age of AI: Across the incentives industry, AI adoption is high, but professionals are increasingly mindful of maintaining authenticity and trust. While AI delivers major efficiency gains, planners deliberately balance automation with human touchpoints where personal interaction matters most.
Find out more about the IRF here.
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