trieste_italy
Photo: PromoTurismoFVG

NEED TO KNOW IN 2026

In 2025, Trieste stood out as a leading cultural and conference destination, also inspired by GO!2025 Nova Gorica–Gorizia European Capital of Culture, which brought the acclaimed Steve McCurry exhibition. The ongoing redevelopment of Porto Vecchio is transforming the historic waterfront into a vibrant area with new museum spaces overlooking the sea. Trieste has also entered the ICCA national top 10 and the European top 100 conference destinations. Adding to its international recognition, the New York Times recently listed the iconic Opicina Tram among the 5 most scenic fall rail trips in Europe, a must-try experience that perfectly captures the city’s charm between the sea and the Karst.

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Photo: PromoTurismoFVG

DID YOU KNOW?

Trieste is a city where literature and history intertwine in unexpected ways. In September, the LETS Museum celebrated its first year. It offers an immersive experience of the city’s literary heritage. Housed in a space resembling a newsstand, bookstore, and cinema, it presents the works of Trieste’s literary giants—Italo Svevo, James Joyce, and Umberto Saba—through interactive exhibits and multimedia installations. Trieste’s literary legacy is also explored through walking tours that trace Joyce’s footsteps, guiding visitors to locations like the Berlitz School, where he taught, and cafés he frequented, including Caffè Stella Polare and Caffè Pirona. Statues of Joyce, Svevo, and Saba mark this literary pilgrimage, making the city a hidden treasure for lovers of books and culture.

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Photo: PromoTurismoFVG

BEST INCENTIVE IDEA IN 2026

A truly unique incentive experience in Trieste is offered by Bazzara Academy, where teams can dive into the worlds of coffee and perfumery through immersive workshops. The coffee tasting courses are led by a sensory expert who guides participants through professional techniques for evaluating aromas, flavours, and textures. Teams engage in hands-on sensory analysis, learning to distinguish subtle notes and appreciate high-quality coffee, making it a fun and educational bonding activity. For a completely different sensory adventure, the Italian Perfumery Academy (always Bazzara) offers to explore olfactory perception, fragrance composition, and the art of creating natural perfumes. Both experiences foster collaboration, creativity, and communication while immersing participants in Trieste’s rich sensory culture. These workshops transform the activity into a memorable, multi-sensory journey, leaving lasting impressions and unique skills.

trieste_italy
Photo: PromoTurismoFVG

PERFECT GIFT

The perfect souvenirs to take home from Trieste in 2025 capture both its land and sea heritage. On one hand, extra virgin olive oil embodies the city’s refined Mediterranean spirit. Celebrated at Olio Capitale, the premier fair for top-quality Italian oils, it showcases producers from the Karst hills, where the bora wind and limestone soil create unique flavours. This golden elixir reflects the harmony between tradition and innovation, offering a gift of purity, craftsmanship, and passion. On the other hand, the Prosecco Audace offers a taste of Trieste’s maritime heritage. Submerged underwater in the Gulf of Trieste for four months, the 100% Glera wine develops distinctive aromas of white flowers, ripe fruit, and subtle mineral notes. Each limited-edition bottle, accompanied by a numbered medal, perfectly captures the city’s innovative spirit. Together, these gifts bring home the authentic essence of Trieste—its land, its sea, and its culture.

TOP 5 EVENTS IN 2025

1. AICCER 2025 – National Congress of Cataract and Refractive Surgery (27-29 March 2025) – A key event for cataract and refractive surgery professionals at the Generali Convention Centre.

2. Cirque du Soleil – Alegría: In A New Light (13 June–13 July 2025) – The legendary show arrived for the first time in Friuli Venezia Giulia, under the Grand Chapiteau in Porto Vecchio – Trieste.

3. Melges 24 World Championship (20–27 September 2025) – It is the most important annual regatta staged by the International Melges 24 Class Association, which took place in the Gulf of Trieste and was hosted by Yacht Club Adriaco.

4. SIO 2025 – Italian Society of Obesity Congress (1-4 October 2025) – A leading scientific meeting highlighting Trieste’s growing role in the medical and research landscape.

5. “Steve McCurry. Sguardi sul mondo – Mostra” Exhibition (15 November 2024 to 4 May 2025) – An extraordinary photographic journey through the iconic works of the world-renowned photographer.

Photo: PromoTurismoFVG

TRIESTE'S FEATURES

NATURAL AND CULTURAL FACTORS

Trieste continues to captivate visitors with its unique blend of different cultural influences, reflected in its architecture, cuisine, and cultural life. The city’s stunning coastal location on the Adriatic Sea, framed by the Karst, offers breathtaking natural landscapes ideal for outdoor activities and sustainable tourism. A must-see natural wonder is the Grotta Gigante, one of the largest show caves in the world, where visitors can marvel at enormous stalactites, stalagmites, and impressive underground chambers, offering a truly unforgettable experience. Recent restoration projects have enhanced key heritage sites such as Miramare Castle, preserving their historical and cultural significance. Trieste’s vibrant cultural calendar includes the Barcolana Regatta—the world’s largest sailing event—and the Trieste Film Festival, attracting international audiences. Continuous efforts to celebrate local traditions, literature, and multilingual heritage reinforce the city’s identity as a lively crossroads of cultures, blending history, nature, and modern cultural experiences into an exceptional visitor experience.

GENERAL AND TRANSPORT INFRASTRUCTURE

Trieste benefits from a well-developed transport infrastructure that supports both business and leisure travel. The city is served by Trieste–Ronchi dei Legionari Airport, which offers direct flights to major European hubs, and is connected to Italy and neighbouring countries via high-speed rail and a comprehensive regional train network. Recent upgrades to the Port of Trieste have enhanced its capacity, making it one of the most important commercial and cruise ports in the Adriatic. The city centre is highly accessible, with pedestrian-friendly streets, reliable public buses, and increasing investments in cycling paths. Road improvements, including the completion of key bypasses, have eased traffic congestion, facilitating smoother access for event logistics. Overall, Trieste’s transport and general infrastructure efficiently support growing tourism and MICE activities, ensuring convenience and connectivity for visitors and organisers alike.

TOURIST INFRASTRUCTURE

Trieste offers a well-developed and accessible tourist infrastructure, making it an ideal destination for travellers. Most hotels and accommodations are within walking distance of the historic city centre, allowing visitors to easily explore landmarks, cafés, and shops without needing to use public transport. The city features a range of modern hotels with contemporary amenities, combining comfort with local charm. Boutique hotels, design accommodations, and international chains cater to diverse preferences and budgets. Additionally, Trieste boasts well-maintained pedestrian areas, bike paths, and tourist information centres, enhancing visitors’ convenience. From modern hospitality services to accessible cultural and natural sites, the city’s infrastructure ensures a smooth and enjoyable experience, allowing travellers to fully immerse themselves in Trieste’s vibrant history and lifestyle.

MEETINGS INFRASTRUCTURE

Trieste’s meetings infrastructure has seen notable enhancements, positioning the city as a competitive MICE destination. The Generali Convention Centre offers modern, modular spaces that can host conferences, exhibitions, and corporate events of varying scales. Not just the convention centre, but also major hotels are fully equipped with meeting rooms with advanced audiovisual technology and high-speed internet, catering to both local and international business travellers. Additionally, the city’s compact layout makes it easy to access venues, hotels, and cultural sites, simplifying logistics for organisers and attendees. Trieste’s combination of modern facilities, scenic surroundings, and efficient transport makes it an attractive choice for conferences, workshops, and corporate meetings.

MEETINGS BUZZ

Trieste’s marketing buzz highlights its unique position as a crossroads of cultures, blending Italian, Austro-Hungarian, and Slavic influences in a compact, walkable city. Particularly important is its literary heritage, from James Joyce to Italo Svevo, and the city’s thriving café culture, making it a haven for book lovers and creatives. Trieste is also a city of science—home to world-class research institutions and named European Capital of Science in 2020—which adds a modern, innovative dimension to its image. Nature and adventure remain key selling points, with the Karst, Grotta Gigante, and Adriatic coastline promoting sustainable tourism. Events, like the Barcolana Regatta, generate international attention. Marketing also highlights its modern tourist infrastructure, with hotels within walking distance of the city centre. Social media campaigns, influencer partnerships, and experiences like coffee and perfumery workshops at Bazzara Academy appeal to niche audiences, branding Trieste as historic, culturally rich, and scientifically vibrant.

trieste_italy
Photo: PromoTurismoFVG

TRIESTE FACT SHEET

Destination population:200,327
The number of 4* and 5* category hotel rooms:911
The number of 4* and 5* category hotels:16
The size of the largest hall in the city (in m2):5,000
Maximum hall capacity in theatre style (the largest hall in the city)1,920
Banquet hall maximum capacity (the largest hall in the city):896
Average internet speed when organising events (Mbps):21
trieste_italy
Photo: PromoTurismoFVG

FIND OUT MORE

PromoTurismoFVG – Trieste Convention & Visitors Bureau
Via Locchi, 19
Trieste, Italy

T: 800 016 044
E: info@promoturismo.fvg.it
W: https://www.turismofvg.it/en

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