Q1: You’ve been part of Conventa’s journey since the first edition. What does this 18-year milestone mean to you both professionally and personally?
Being part of Conventa from its very beginning is something I’m truly proud of. Professionally, it reflects the growth of the event, the region, and my own journey in the MICE industry. Personally, it represents relationships, trust, and a sense of belonging to a community that has grown together over 18 years. Conventa has never been just a trade show to me; it has been a platform where ideas, friendships, and long-term partnerships have been born.
Q2: How has your exhibiting approach evolved since your first Conventa?
In the early years, the focus was very much on promotion and visibility. Today, it’s about meaningful conversations and carefully chosen meetings. I’ve learned that quality always outweighs quantity. Now we exhibit with a clear strategy, strong storytelling, and a focus on listening rather than selling.
Q3: What keeps you returning to live trade shows in an era dominated by digital tools and platforms?
Nothing replaces face-to-face interaction. Trust, chemistry, and real understanding are built in person. Digital tools support our work, but live trade shows like Conventa are where relationships truly begin and deepen. The human factor remains irreplaceable.
Q4: In your view, how have destinations or suppliers changed the way they present themselves at exhibitions over the years?
There has been a clear shift from generic presentations to authentic storytelling. Destinations now highlight experiences, emotions, sustainability, and local identity. Exhibitors are more aware that buyers are looking for partners, not just products.
Q5: What does a “successful” trade show look like to you today? Has that definition changed over time?
Absolutely. Success today is not measured by the number of leads collected, but by the relevance of connections made. A successful trade show is one where conversations continue long after the event and turn into real cooperation.
Q6: What’s been your key to building strong, long-term partnerships in this industry?
Consistency, honesty, and reliability. Delivering on promises and being present not only when business is good, but also when challenges arise. Long-term partnerships are built on trust, not transactions.
Q7: Can you share a moment at a trade show that had a lasting impact on you professionally or emotionally?
One of the most meaningful moments was meeting a partner at Conventa who later became a close friend and key collaborator in developing Montenegro as a MICE destination. That meeting changed the direction of several projects and confirmed my belief in the power of live events.
Q8: How do you see the role of live exhibitions evolving in a world of AI, hybrid formats and fast-changing expectations?
Live exhibitions will become even more valuable. AI and digital tools will handle data and logistics, while exhibitions will focus on human connection, creativity, and inspiration. The role of live events will shift from information exchange to relationship building.
Q9: What does real, meaningful engagement look like for you today, beyond just collecting leads or handing out brochures?
It’s about genuine dialogue, understanding the needs behind the questions, and exploring how we can create value together. Meaningful engagement is when both sides leave the conversation inspired and motivated.
Q10: How has your preparation for a trade show changed compared to 10 or 15 years ago? What do you do differently today?
Preparation today is far more strategic. Meetings are planned, goals are clearly defined, and follow-up is structured. I also invest more time in research and personalisation to ensure every meeting is relevant.
Q11: What one piece of advice would you give to first-time exhibitors?
Be authentic. Don’t try to impress everyone; focus on being clear about who you are, what you stand for, and who you want to work with. Relationships matter more than brochures.
Q12: What’s the most exciting opportunity you see for exhibitors in the near future?
The opportunity to position themselves as trusted partners and destination experts, not just suppliers. Buyers are looking for collaboration, creativity, and sustainability; those who adapt will stand out.
Q13: After all these years, what keeps you passionate about showing up not just physically, but with real energy and purpose?
The people. The conversations. The possibility that one meeting can lead to something meaningful. As long as trade shows like Conventa bring the right people together, I will keep showing up with passion and purpose.
Explore more about Monte Mare Travel DMC here.
