Celebrating its legacy as one of the most-recognised awards in the global meetings industry, the BMA continues to spotlight campaigns that challenge norms, strengthen community engagement, and push the boundaries of creativity and strategic thinking.
This year’s theme — “Imagination and Impact: Where Creativity Meets Strategy” — highlights the vital connection between bold ideas and real-world results at a time when associations face increasing pressure to diversify revenue, ensure relevance, and build financial resilience.
A platform for global recognition and industry leadership
The ICCA Best Marketing Award is open to ICCA members from all regions and sectors. Entries are judged not just on creativity, but on their ability to demonstrate strategic insight, evidence-based outcomes, and added value to the association community.
Brim Hildardóttir Hoydal of Visit Faroe Islands, winner of the 2025 Best Marketing Award for its campaign “Closed for Maintenance — Open for Voluntourism”, said: “It feels like a giant hug from this community. It feels like a recognition of this campaign and our work that we are so proud of. And this is also for the Faroese people, this is also recognition of all their work, so it’s also a big shout out to them.”
This year’s finalists will present their campaigns live at the 2026 ICCA Congress in Panama City, taking place 8-11 November. The BMA offers unparalleled global visibility and an opportunity to share insights with the world’s leading experts in associations, destinations, and business events.
Why Organisations Should Enter
Participation in the BMA offers powerful benefits:
– Global exposure to more than 1,000 industry leaders at the ICCA Congress
– Benchmarking and feedback from an expert jury and peers
– Showcase of strategic value to association partners and stakeholders
– Inspiration and knowledge-sharing with the entire ICCA community
ICCA CEO Dr. Senthil Gopinath emphasised the award’s role in driving excellence across the sector: “Marketing today is about storytelling, strategy, data, and delivering meaningful impact. The Best Marketing Award celebrates those who dare to imagine differently and deliver results that strengthen our global community.”
ICCA looks forward to reviewing the imaginative and innovative concepts from the business events community. Submissions are due by 28 August.
More information can be found here.
