Jack Morton’s Iberia operation will be led by Ángeles Moreno, who joins as General Manager. Based in Madrid, Moreno will oversee operations across Spain and Portugal, building a senior-led team focused on delivering strategic, outcome-driven brand experiences in one of Europe’s most dynamic markets. Iberia’s strong cultural and business ties beyond Europe further enhance its strategic relevance for multinational brands.
The new operation will combine Jack Morton’s global expertise in strategy, creativity, and innovation with local market leadership and agility. The Iberia team will be supported by the agency’s broader European network across the UK, Germany, and beyond, providing immediate access to award-winning creative and production capabilities.
“Spain and Portugal represent one of the most exciting growth markets in Europe,” said Craig Millon, Global President, Jack Morton “As brands demand greater accountability and integration from their experience investments, Iberia is ready for a strategic partner that combines trusted local relationships with true global scale. Ángeles brings the entrepreneurial mindset, industry leadership, and international perspective to build something truly differentiated in the region.”
Moreno brings more than 25 years of international experience across experiential marketing, tourism, and culture. An award-winning entrepreneur, she founded and scaled a leading Spanish event agency before serving as Country Manager at AIM Spain, where she led transformation and growth.
A recognised industry leader, Moreno is a former president of sector associations in Iberia and Europe and founder of the EVA Alliance, a global network of more than 250 Heads of Global Events. She was named among Spain’s Top 100 Female Business Leaders. Trilingual in Spanish, English, and German, she brings deep expertise and international credibility to the role.
“Iberia has extraordinary creative and production strength, but the market is evolving,” Moreno said. “Brands are looking for experiences that drive alignment, commercial results, and long-term value. Jack Morton’s strategic model and global expertise create a powerful opportunity to raise the bar for experiential marketing in Spain and Portugal while positioning Iberia as a bridge to Latin America and beyond.”
The launch of Jack Morton Iberia reflects the agency’s commitment to strategic growth in high-impact markets. This follows the company’s recent opening of its Japan office. It also builds on the recent partnership with Impact XM, further enhancing its ability to deliver integrated, insight-led experiences for world-class brands.
With Iberia now firmly part of its EMEA footprint, Jack Morton strengthens its position as a truly global partner for brands seeking to design experiences that move people and move business forward.
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