As Chief Sales and Customer Experience Officer, Nicolena will work closely with MCB’s Chief Executive, Julia Swanson, to set the strategic direction for the global sales team. She will focus on enhancing MCB’s worldwide positioning and ensuring customer experience remains central to its service delivery by leveraging research, insights and customer feedback to guide its approach.
Nicolena Oborn who will assume the role on 25th November 2024, brings extensive experience in international sales, business development, and customer experience management having most recently been in the role of Director of Sales and Marketing at Capella Sydney, where she led the opening of the leading luxury hotel.
With a background as a Senior Tourism Adviser supporting the implementation of Australia’s National Strategy for Visitor Economy Recovery (THRIVE), Nicolena has demonstrated expertise in navigating complex policy landscapes, engaging with senior government and industry stakeholders, and delivering results that contribute to broader economic goals.
With over twenty years of international sales experience, a strong background in leading diverse, multidisciplinary teams and a proven ability to foster collaboration, Nicolena is well-equipped to guide MCB’s sales strategy and identify key market opportunities that align with government objectives.
With this new appointment, MCB reaffirms its commitment to ensure Melbourne maintains its edge in innovation and influence within the business events world.
