International Convention Centre Sydney (ICC Sydney) partnered with Imagination in delivering Amazon Web Services (AWS) Summit Sydney 2025 for the fourth consecutive year.
In 2025, AWS Summit aimed to inspire – showcasing the real-world impact of AI and AWS technologies in action. Over two dynamic days at ICC Sydney, thousands of developers, business decision makers and leaders explored immersive and interactive activations like ‘The Discovery Zone’ and ‘The Proving Grounds’, where bold ideas met practical applications all in ICC Sydney’s iconic Exhibition Centre.
Recognised as ‘Best Brand Event’ at the 2024 Australian Event Awards, and nominated as the 2025 ‘Best Brand Event’ and ‘Best Exhibition, Trade or Consumer Show’ in the same program, the Summit’s success reflects the shared commitment to excellence between ICC Sydney and AWS Summit teams. Delivering a seamless and premium experience remained a top priority for ICC Sydney throughout every stage of the event. From inspirational keynote moments in the world-class theatres to hands-on demonstrations across our versatile spaces, every element of AWS Summit Sydney was designed to bring the future closer – making it tangible, relevant, and human.
Empowering access through innovation
To support an inclusive and seamless experience, ICC Sydney guided the client through event spaces to support the creation of visual stories. These visual stories enabled attendees to plan their day and confidently navigate the 240,000sqm venue spanning the Convention Centre, Exhibition Centre, and ICC Sydney Theatre. By providing clear, accessible information in advance, these resources reduced anxiety, supported sensory and communication needs, and empowered delegates to engage more fully in the event. In addition, ICC Sydney’s skilled team ensured seamless wheelchair access and proactively installed tents on the Level 2 balcony, minimising weather-related disruptions and reinforcing the venue’s commitment to accessibility and comfort.
Strengthening sustainability efforts
In collaboration with AWS Summit Sydney, ICC Sydney provided key insights and data to create custom Sustainability Cards, helping communicate the event’s positive environmental and social impact. These cards highlighted initiatives such as sourcing locally, reducing carbon emissions, diverting waste from landfill, and supporting community causes. ICC Sydney’s Corporate Social Responsibility team implemented water stations to minimise single-use plastics and achieved an 83% waste diversion rate, verified through an ICC Sydney-conducted audit. The event championed circular practices by reusing existing assets, such as the registration desk at the AWS Executive Forum, demonstrating how thoughtful design and sustainable choices can deliver fresh, on-theme experiences with a lighter environmental footprint.
“At ICC Sydney, we pride ourselves on being More Than a Venue – we are a full-service event partner committed to delivering exceptional experiences. The recent AWS Summit was a testament to this commitment, utilising all three of our world-class buildings and the expertise of our dedicated team to create an extraordinary event. From implementing accessible and inclusive practices to embedding sustainable solutions that diverted waste effectively, every detail was carefully considered. AWS Summit set a new benchmark for large-scale, innovative events at our award-winning venue,” commented Adam Mather-Brown, Chief Executive Officer, ICC Sydney.
Committed to the client’s vision, from conception to completion
Delivering an event of this scale required seamless coordination and premium service, and ICC Sydney was fully equipped to meet this expectation. The AWS Executive Forum, as part of the AWS Summit, welcomed over 700 executives to the Cockle Bay Room in ICC Sydney’s Convention Centre, where the forum featured three distinct breakout spaces: “Ignite,” “Inspire,” and “Innovate.” Each of these spaces was brought to life by ICC Sydney’s Audio Visual team. Guests were treated to a premium experience, beginning with a private breakfast in ICC Sydney Theatre before moving into the keynote – setting the tone for an exclusive and high-impact program. AWS Summit’s custom-built round stage required a full room transformation. From resetting the space to overseeing technical setup, every detail was handled with precision and care.
Find out more about ICC Sydney here.
