Building on the success of their “Unlocking Excellence” campaign, “Dear Associations” speaks directly to the clients of IAPCO members – the associations shaping industries, advancing knowledge, and serving communities globally. The campaign highlights how IAPCO members deliver measurable impact for associations through knowledge-sharing, governance support, driving advocacy, and creating outcomes that matter.
Martin Boyle, CEO of IAPCO said, “Associations deserve the highest standards, and IAPCO accreditation is that guarantee. From strategic guidance and content curation to logistical precision and compliance expertise, our members bring unmatched competency, creativity and care to every detail.”
APCO members are association specialists working at the nexus of membership value, governance and commercial frameworks. They deliver advocacy and policy outcomes on national and international stages, and are globally connected, continually exploring new models of conference delivery so their clients stay one step ahead.
Rui Pinho, President, EUCENTRE Foundation, said: “The success of our international conference could not in any way have been reached without the partnership of an IAPCO Accredited member. In any industry and profession, the process of accreditation always plays a critical role in ensuring not only the provision of quality services, but also the adoption of up-to-date practices and principles.”
IAPCO members delivered 9,854 health and life science conferences worldwide in 2024, generating more than €7 billion in economic impact[1], while also completing thousands of hours of professional education to remain at the forefront of global standards.
Boyle said that at the heart of the relationship between associations and PCOs is the capacity to manage brand and reputation, trust, and the design and attainment of measurable outcomes. “This campaign will reinforce that choosing an IAPCO Accredited PCO means choosing assurance, quality, and excellence – delivered by professionals who truly understand associations and the communities they serve,” he added.
Through this campaign, the International Associations seeks to reinforce its mission to raise standards across the global meetings and events industry, giving associations the confidence to focus on their purpose while partnering with experts who understand their sector.
The campaign ‘Dear Associations’ will run from late September to December 2025, and will feature association case studies, client endorsements, social media activations, and a dedicated presence at IBTM World in Barcelona.
