Bogoljub Veličković is a digital marketing expert with more than ten years of experience in content strategy and social media. As Head of Digital at Alert in Zagreb, he focuses on developing content-led approaches and strengthening brand presence in the digital space. His career includes senior positions at Atlantic Grupa, New Moment, Smart Vision, and Executive Group, with a strong track record in creating engaging content and managing social media strategies that connect brands with audiences and deliver measurable impact.
Q1: Your event was selected among the 55 best projects in Europe. What was the main inspiration, and how did you aim to overcome the “boring meetings” paradigm?
We wanted to create experiences that people would actually look forward to. Instead of long, passive presentations, we focused on storytelling, interactivity, and playful moments to make every session engaging and inspiring.
Q2: How did you practically balance innovative technologies with authentic human connection at your event?
We used tech as a tool, not a replacement. Participants still had face-to-face workshops and small group conversations that felt real and personal.
Q3: Which three elements would you say had the biggest wow effect on participants?
The immersive experiential zones, unexpected pop-up sessions, and the storytelling-driven program all surprised people and kept energy high throughout the day.
Q4: Sustainability and legacy are two key evaluation criteria. How did you ensure your event left a positive footprint after it ended?
We prioritised eco-friendly materials and created a digital platform for lasting connections.
Q5: Which new ideas or formats (e.g., pop-up, hybrid, guerilla, CSR) did you experiment with for the first time?
We introduced hybrid workshops, pop-up networking spaces, and a collaborative CSR project where participants contributed ideas to help the local community.
Q6: How did you engage participants in co-creating the experience, and what impact did this have on the outcome?
Participants showed incredible support by attending and engaging with a large number of presentations. Their energy and enthusiasm created a vibrant, motivating atmosphere that made the event truly memorable.
Q7: What kind of feedback did you receive from the audience? Did you incorporate their response during the event?
People told us they felt energised and inspired. Real-time polls allowed us to tweak sessions on the spot to keep momentum.
Q8: In what ways has your event become a benchmark for others in the industry?
Our immersive participant-driven approaches have inspired other organisers to rethink how they design their events.
Q9: How does it feel to have your project evaluated both by an international jury and an audience through the 80:20 voting model?
It felt amazing. Knowing that both experts and participants appreciated what we created was incredibly validating.
Q10: Which trends in the events industry do you see as most crucial for the future, and how do you plan to integrate them into your upcoming projects?
Hybrid experiences, sustainability, tech, and of course, AI. We’ll integrate these into all our upcoming projects.
Q11: If you had an unlimited budget, which element would you add to elevate your event even further?
We would create fully multi-sensory installations so participants could step completely into the event world. And maybe not on this world. The sky is the limit, right? 😊
Q12: What was your own personal highlight or most memorable moment from Conventa Crossover 2025?
Seeing participants spontaneously collaborate in workshops, sharing their experience with one another, and generating ideas none of us could have imagined alone was unforgettable.
Find out more about the Alert agency here.
