Home FEATURED NEWS GRANADA – MTLG Destination Update 2025

GRANADA – MTLG Destination Update 2025

Granada offers an unmatched incentive proposition

Dec 26, 2025

granada_spain — Photo: Granada Convention Bureau

NEED TO KNOW IN 2025

In recent years, Granada has significantly upgraded the quality of its tourism and meetings offer. A large part of the four-star hotel portfolio has undergone major renovations, improving facilities, technology and sustainability standards, while new five-star hotels have opened in the heart of the city, strengthening the destination’s premium accommodation segment. At the same time, Granada and its province have seen the emergence of a wide range of new activity and experience companies, creative agencies and experiential providers, delivering innovative, high-quality activities tailored to the MICE market. These developments reinforce Granada’s position as a unique and distinctive destination, capable of combining heritage, authenticity and modern services to meet the evolving expectations of international event organisers.

DID YOU KNOW?

Did you know that Granada offers much more than an exceptional city?

Alongside its high-quality MICE infrastructure, professional services and unique venues, Granada’s greatest secret lies in its diverse province. Within a short distance, delegates can experience the contrasts of the northern highlands and Geopark, the Sierra Nevada mountains, the Mediterranean Tropical Coast, and the charming white villages of La Alpujarra. This extraordinary variety allows event organisers to design unique, authentic and memorable experiences, combining culture, nature and gastronomy in a compact and inspiring destination.

Granada is not just a place to meet — it is a destination to experience.

BEST INCENTIVE IDEA IN 2025

desert landscapes, snow-covered mountains, Mediterranean beaches and natural parks, all within short distances.

Granada offers an unmatched incentive proposition in 2025. A historic city rich in culture and heritage, home to the Alhambra, one of Spain’s most visited monuments, provides an iconic and inspiring setting for exclusive experiences. Beyond the city, the province reveals an extraordinary diversity: desert landscapes, snow-covered mountains, Mediterranean beaches and natural parks, all within short distances.

This unique combination allows incentive programmes to seamlessly blend culture, nature and adventure, always supported by high-quality services, professional partners and excellent infrastructure. Granada is where incentives become unforgettable experiences.

PERFECT GIFT

The perfect gift in 2025 reflects Granada’s rich heritage and flavours. Visitors can choose from art and history books, facsimile manuscripts, ceramics inspired by Nasrid designs, handcrafted jewellery, silk accessories, and the iconic pomegranate souvenirs. Among the most valued pieces are limited-edition publications, decorative tile reproductions and locally made objects that combine tradition, design and authenticity. Granada also offers gastronomic delights: premium olive oils, artisan honey, local wines, and saffron, combining taste and authenticity.

These cultural and culinary gifts transform Granada into a meaningful and memorable experience, allowing visitors to bring home a piece of the city’s history, craftsmanship, and flavours.

GRANADA'S FEATURES

NATURAL ATTRACTIONS

Granada uniquely combines world-class MICE facilities with outstanding cultural and natural attractions. The city’s crown jewel, the Alhambra Palace — a UNESCO World Heritage Site — provides an iconic backdrop that elevates any event experience. Historic neighbourhoods like the Albaicín and Sacromonte offer authentic cultural immersion alongside vibrant gastronomy, flamenco and artisanal experiences. Nestled at the foot of the Sierra Nevada, Granada also benefits from proximity to mountain landscapes and Mediterranean beaches within short travel distances, supporting a wide range of incentive activities and outdoor team-building options. Together, this blend of heritage, gastronomy, arts and natural diversity enriches conference programmes and enhances attendee satisfaction.

GENERAL AND TRANSPORT INFRASTRUCTURE

Granada offers an efficient and well-balanced transport infrastructure for event organisers and delegates. The city is served by Federico García Lorca Granada Airport, with domestic and selected international connections, while Málaga Airport, one of southern Europe’s main hubs, is located just one hour away by road or rail. Granada is fully integrated into Spain’s high-speed rail (AVE) network via the Antequera–Granada line, offering direct high-speed connections to Madrid and other major cities, which significantly reduces travel times and improves accessibility for national and international events. Within the city, delegates benefit from an integrated public transport system including buses and a modern metro line connecting key urban areas and the main railway station. Compact distances and walkable city areas further facilitate smooth logistics for meetings and conferences.

MEETINGS INFRASTRUCTURE

Granada’s MICE infrastructure is anchored by the Palacio de Congresos de Granada, offering up to 45,000 m² of flexible event space and facilities for 8–4,000 participants with advanced technology and services. Granada city and province offer an exceptional and highly diverse meetings infrastructure, combining professional facilities with unique and characterful venues. Beyond the convention centre, the destination features an unparalleled range of event spaces suitable for all formats and capacities. These include historic municipal palaces, emblematic heritage buildings, and the iconic Sacromonte caves, also known as zambras, which provide authentic and memorable settings for private events and cultural experiences. The province also offers exclusive countryside estates and fincas capable of hosting large-scale gala dinners and banquets for up to 1,500 guests, many of them set in distinctive natural or historic environments. This variety allows organisers to design fully customised events, blending business with culture, tradition and local identity, making Granada a highly flexible and inspiring destination for meetings, incentives and special events.

MARKETING BUZZ

Granada’s profile as an MICE destination is rising significantly. The city improved its ICCA global ranking in 2024, placing among the top destinations in Spain for conference activity. Local tourism bodies report strong growth in congresses, with hundreds of events generating significant economic impact and a growing portfolio of confirmed large-scale conferences. Institutional support and an active Convention Bureau contribute to a proactive marketing strategy, with expansion of international bids and participation in global forums. Granada will host major industry events, including the ICCA Global Association Forum, reinforcing its visibility and appeal within the sector.

GRANADA FACT SHEET

Destination population:	240,000
*The number of 4 and 5* category hotel rooms:**	12,387
*The number of 4 and 5* category hotels:**	54
The size of the largest hall in the city (in m2):	4,200
Maximum hall capacity in theatre style (the largest hall in the city)	2,000
Banquet hall maximum capacity (the largest hall in the city):	1,500
Average internet speed when organising events (Mbps):	24