Q1: You’ve been part of Conventa’s journey since the first edition. What does this 18-year milestone mean to you both professionally and personally?
Congratulations on 18 years of Conventa! I’ve been part of Conventa’s journey since 2019, representing Florian Weitzer Hotels & Restaurants – an Austrian, family-owned hotel group with five hotels in Graz and Vienna. I truly appreciate the Conventa team’s dedication year after year – What you achieve is remarkable, and your commitment continues to inspire.
Q2: How has your exhibiting approach evolved since your first Conventa?
My approach has shifted from a simple presentation of our hotel group to one that is individually tailored to each buyer’s specific needs and interests. This communicates value, builds trust, and supports long-term professional relationships.
Q3: What keeps you returning to live trade shows in an era dominated by digital tools and platforms?
The reason I keep returning to live trade shows is the social component, which has become increasingly important in recent years. At Florian Weitzer Hotels & Restaurants, we truly live up to that philosophy. Personal interaction and creating meaningful connections are at the heart of what we do. These human touch points remain essential to our industry.
So, face-to-face interaction simply carries a different weight. Live events allow us to truly connect, build trust, and create the kind of emotional resonance that digital platforms cannot fully replicate.
Q4: In your view, how have destinations or suppliers changed the way they present themselves at exhibitions over the years?
In my view, destinations and suppliers have become noticeably more open and transparent in the way they present themselves at exhibitions. Over the years, the rise of digital channels has increased overall market transparency, and this shift is clearly reflected in live presentations as well. Today, suppliers communicate more directly, focus on authenticity and provide clearer insights into their offerings and values. This openness strengthens relationships – an essential factor in our industry.
Q5: What does a “successful” trade show look like to you today? Has that definition changed over time?
A successful trade show today is one that strengthens my network, helps build meaningful long-term relationships and generates high-quality requests that ultimately translate into revenue. Over time, my definition of success has evolved – from simply collecting contacts to focusing on the quality, relevance and strategic value of each connection.
Today, it’s less about quantity and more about cultivating partnerships that create real business impact. Conventa is the perfect platform for us to showcase our unique hotels, such as the Grand Ferdinand in Vienna or the Grand Hôtel Wiesler in Graz.
Q6: What’s been your key to building strong, long-term partnerships in this industry?
For me, the key to building long-term partnerships in this industry starts with authenticity. I’m fortunate to represent such beautiful and individual hotels – our Florian Weitzer Hotels & Restaurants – that truly speak for themselves. But what makes partnerships last is teaming up with our valuable partners, such as Steiermark Convention and Graz Tourismus, and approaching every collaboration together with genuine openness and authenticity. This year, Steiermark Convention organised a post-tour FAM trip, which we are proud to be part of, to give selected hosted buyers the opportunity to experience Graz firsthand and discover why it is such an ideal meeting destination.
Q7: Can you share a moment at a trade show that had a lasting impact on you professionally or emotionally?
I never get tired of seeing the genuine excitement and enthusiasm buyers express when discovering our amazing hotels. Their emotional reactions – whether it is admiration for the design, appreciation for the atmosphere or a sense of connection to our story – always remind me why I love what I do. Those moments are incredibly motivating and leave a lasting impact on me, both professionally and personally.
Q8: How do you see the role of live exhibitions evolving in a world of AI, hybrid formats and fast-changing expectations?
I believe the role of live exhibitions will remain essential, even as AI, hybrid formats, and rapidly changing expectations reshape our industry. As mentioned before, the social component remains the most important aspect of our work, especially in hospitality.
At the same time, we must welcome AI and other new technologies and integrate them meaningfully. AI can support us by streamlining processes, providing better data insights and enhancing preparation and follow‑up. But it should never replace the human element; it should complement it.
Q9: What does real, meaningful engagement look like for you today, beyond just collecting leads or handing out brochures?
For me, real and meaningful engagement goes far beyond collecting leads or handing out brochures. It’s about building reliable partnerships, working together toward shared goals, and creating an atmosphere where collaboration feels natural. When both sides leave a conversation feeling inspired and understood, that’s when a genuine win‑win situation emerges. Meaningful engagement is about the joy of working together, not just transactions.
Q10: How has your preparation for a trade show changed compared to 10 or 15 years ago? What do you do differently today?
Preparation for trade shows has changed a lot compared to a few years ago. Today, I follow a “less is more” approach, focusing on clear messaging, meaningful conversations, and sustainable practices. Instead of bringing large amounts of printed material or overly elaborate setups, I prioritise quality over quantity and make conscious choices that reduce waste. The emphasis has shifted from showcasing everything to presenting only what truly matters – efficiently, authentically and with sustainability in mind.
Q11: What one piece of advice would you give to first-time exhibitors?
My advice for first‑time exhibitors is simple: Stay true to yourself and to the hotel group you represent. Authenticity resonates with both buyers and industry partners. The most important thing is to genuinely identify with your brand, understand its values and communicate them in a way that feels natural to you. Find your own lane, trust your strengths and let your personality shine through. Have fun together – that’s what creates real connections.
Q12: What’s the most exciting opportunity you see for exhibitors in the near future?
One of the most exciting opportunities for exhibitors in the near future is the growing focus on sustainability. A “less is more” approach not only aligns with global expectations but also opens the door to smarter, more efficient exhibiting. By reducing materials, avoiding unnecessary giveaways, and streamlining booth concepts, exhibitors can lower costs while presenting themselves more thoughtfully and responsibly. This is precisely what Conventa has understood and consistently delivers.
Sustainability is no longer just a trend – it’s a strategic move. Exhibitors who embrace it can stand out, save resources and demonstrate true commitment to future‑oriented business practices.
Q13: After all these years, what keeps you passionate about showing up not just physically, but with real energy and purpose?
After all these years, what keeps me passionate is the combination of purpose, people and genuine connection. Showing up with real energy feels natural when you truly believe in what you represent, and I’m fortunate to stand behind such unique and character‑rich hotels. The authentic enthusiasm of buyers, working with our long‑standing partners and the collaborative spirit within our industry continue to motivate me every single time. This is what keeps me returning to Conventa each year – not just physically, but wholeheartedly.
Learn more about Florian Weitzer hotels here.
