Q1: You’ve been part of Conventa’s journey since the first edition. What does this 18-year milestone mean to you both professionally and personally?
It’s interesting to watch an event grow up almost at the same pace as the people around it. Conventa helped me build a solid professional network in the region, and that network has brought real value to the destination I represent—very tangible results, not just contacts in a database.
On a personal level, being named “Influencer of the Year in the New Europe 2024–2025” at the Meetings Star Awards last year was definitely a highlight. Not something you plan for—but something you keep with you.
Q2: How has your exhibiting approach evolved since your first Conventa?
I’ve learned that you don’t need big “wow” factors, huge booths, or impressive constructions anymore. Today, being clear, honest and to the point works much better. If the product is strong and you really know what you’re talking about, that’s more than enough.
Q3: What keeps you returning to live trade shows in an era dominated by digital tools and platforms?
Simple: people. Nothing replaces personal contact. We were all reminded of that during COVID. This industry is built around human interaction, trust, conversation, and you can’t fully download that from a screen.
Q4: In your view, how have destinations or suppliers changed the way they present themselves at exhibitions over the years?
At the end of the day, it still comes down to the people behind the stand. That hasn’t changed. What has changed is that technology and digital tools are used more often to support the story, but they work best when they don’t try to replace the human element.
Q5: What does a “successful” trade show look like to you today? Has that definition changed over time?
Not really. A successful trade show is one where you have meaningful conversations and meet interesting professionals. Fewer meetings, better quality, that’s always been the goal.
Q6: What’s been your key to building strong, long-term partnerships in this industry?
Patience. Professional relationships take time to build. Anyone promising overnight success is usually selling something else.
Q7: Can you share a moment at a trade show that had a lasting impact on you professionally or emotionally?
Being awarded “Influencer of the Year in the New Europe 2024–2025” at the Meetings Star Awards during Conventa last year was one of those moments that truly stay with you. Receiving the award in a place that has been such a constant in my professional journey made it feel even more meaningful.
Q8: How do you see the role of live exhibitions evolving in a world of AI, hybrid formats and fast-changing expectations?
Live exhibitions won’t disappear; they’ll level up. AI and hybrid tools can elevate the experience when used smartly, especially in personalisation and matchmaking. But in the end, nothing replaces real human interaction. The magic happens when technology enhances the moment, not when it tries to replace it.
Q9: What does real, meaningful engagement look like for you today, beyond just collecting leads or handing out brochures?
Meaningful engagement starts with listening. Truly understanding the needs, challenges, and ambitions of potential clients and then investing time in the relationship. Real value is created when you focus on long-term collaboration and build stable partnerships, not just quick wins.
Q10: How has your preparation for a trade show changed compared to 10 or 15 years ago? What do you do differently today?
Experience changes everything. Deep knowledge of the product you represent, the industry, and its people gives you confidence. Today, preparation is more intuitive and more strategic. You know what works, what doesn’t, and how to adapt your approach to each client without overthinking it.
Q11: What one piece of advice would you give to first-time exhibitors?
Relax. Seriously. You need to invest time and energy without expecting immediate results. The results will come, but not always as fast as you imagine. Trade shows are a marathon, not a sprint (and definitely not a TikTok reel).
Q12: What’s the most exciting opportunity you see for exhibitors in the near future?
The opportunity to stand out through authenticity. In a world full of automation and noise, exhibitors who tell real stories, show personality, and create genuine experiences will be the ones people remember and come back to.
Q13: After all these years, what keeps you passionate about showing up not just physically, but with real energy and purpose?
My love for what I do and my deep belief that Thessaloniki and Northern Greece are a hidden gem that still hasn’t been explored to the extent they truly deserve. That belief gives me energy every single time I show up.
Find out more about Thessaloniki Convention Bureau here.
