MEETINGS ROCK'N' ROLL - KONGRES – Europe Events and Meetings Industry Magazine

Nina Erneker: “The win-win strategy is based on a give-give strategy”

Gorazd Čad — Wed, 23 Feb 2022 17:50:49 +0000

Rockin’ The Meetings Industry in January 2020

Gorazd Čad — Fri, 31 Jan 2020 13:32:00 +0000

How To Disrupt The Interpreter Industry

Gorazd Čad — Tue, 18 Sep 2018 07:37:54 +0000

Festival Valley

Gorazd Čad — Fri, 24 Aug 2018 12:56:59 +0000

ŠIBENIK MEET BUSTERS

Gorazd Čad — Thu, 23 Nov 2017 16:21:11 +0000

NEW VIDEO FOR CENTRAL DALMATIA REGION

Gorazd Čad — Wed, 26 Nov 2014 09:13:09 +0000

The Central Dalmatia region on Croatia’s Adriatic coast was once again the star performer this tourist season, attract record numbers. With Riviera’s and islands boasting some of the best beaches in the world it’s not hard to see why. But there is more to the region than just beaches. Away from the beaches in the […]

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MORE CONTACTS – MORE CONTRACTS 9

Gorazd Čad — Thu, 13 Nov 2014 13:45:55 +0000

Reason 9: BRANDING I do not know any research on how important the EIBTM and IMEX brands are for the convention tourism of Barcelona and Frankfurt. I am convinced, however, that there is reciprocity and a logical business model in which they are investing substantial resources. Personally I am a deep believer in the branding […]

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AIR SERBIA – THE NEW WINGS OF EUROPE

Gorazd Čad — Thu, 06 Nov 2014 18:33:33 +0000

Air Serbia proudly presents their new commercial that will boost awareness of the airline across Europe and position Belgrade as convenient air transport hub. [youtube]http://youtu.be/iC2OTFKUG-o[/youtube] Air Serbia boosts flights to Ljubljana and adds capacity to Podgorica Air Serbia announced it will increase flights to Ljubljana (Slovenia) and add extra seats to Podgorica (Montenegro). From 12 […]

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MORE CONTACTS – MORE CONTRACTS 8

Gorazd Čad — Wed, 05 Nov 2014 10:03:41 +0000

Reason 8: SELECTED BUYERS As participants of trade shows you must certainly be wondering how to regain new business partners and increase the return on your trade show performance investment. There is also a known rule that acquiring new customers is much more expensive than the process of keeping the existing ones. Today your potential […]

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MORE CONTACTS – MORE CONTRACTS 7

Gorazd Čad — Mon, 29 Sep 2014 08:48:56 +0000

Reason 7: MEASURING EFFECTIVENESS – ROI Trade show participation is coming under increasing scrutiny; marketing budgets are shrinking and directors are requiring maximum ROI. Therefore, it is really important that in accordance with the trade show Pareto Principle, you choose the right trade show that will deliver your business objectives. Borrowing from Dr. Elling Hamso, […]

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MORE CONTACTS – MORE CONTRACTS 6

Gorazd Čad — Tue, 23 Sep 2014 13:00:16 +0000

Reason 6: CONTENT MARKETING I’ve been creating and encountering content and ‘content marketing’ right throughout my career, the main difference being that in the past we gave it a different name and as a rule it was included in the PR. The current Content Marketing Institute (B2B Content Marketing 2014 Benchmark) study shows how times […]

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MORE CONTANTS – MORE CONTRACTS 5

Gorazd Čad — Tue, 16 Sep 2014 07:32:14 +0000

Reason 5: BUSINESS NETWORKING You probably still remember your very first steps into the world of business networking. I will certainly never forget my first solo business trip abroad, when completely green I was sent to the legendary IAPCO training in Wolfsburg. Being the only participant from Slovenia, I had no choice other than to […]

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