Harvard Business Review - KONGRES – Europe Events and Meetings Industry Magazine

MORE CONTACTS – MORE CONTRACTS 6

Gorazd Čad — Tue, 23 Sep 2014 13:00:16 +0000

Reason 6: CONTENT MARKETING I’ve been creating and encountering content and ‘content marketing’ right throughout my career, the main difference being that in the past we gave it a different name and as a rule it was included in the PR. The current Content Marketing Institute (B2B Content Marketing 2014 Benchmark) study shows how times […]

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MORE CONTANTS – MORE CONTRACTS 5

Gorazd Čad — Tue, 16 Sep 2014 07:32:14 +0000

Reason 5: BUSINESS NETWORKING You probably still remember your very first steps into the world of business networking. I will certainly never forget my first solo business trip abroad, when completely green I was sent to the legendary IAPCO training in Wolfsburg. Being the only participant from Slovenia, I had no choice other than to […]

The post MORE CONTANTS – MORE CONTRACTS 5 first appeared on KONGRES – Europe Events and Meetings Industry Magazine.