Marketing and Advertising - KONGRES – Europe Events and Meetings Industry Magazine

The Ljubljana Poster Award competition

Gorazd Čad — Fri, 16 Sep 2016 08:27:18 +0000

Yesterday was the deadline for The Ljubljana Poster Award competition – The city of Ljubljana is green for you. Get active, get fit!, organized by The Golden Drum festival, international advertising festival of creativity, and the City of Ljubljana. The aim of the competition is for young creatives under 30 to present Ljubljana on a […]

The post The Ljubljana Poster Award competition first appeared on KONGRES – Europe Events and Meetings Industry Magazine.

EVENTKLOUD

Gorazd Čad — Mon, 07 Jul 2014 04:43:33 +0000

EventKloud distributes personalized content, encourages engagement & utilizes data-driven audience intelligence to make your event marketing campaigns consistently smarter. SEO, PPC, Social Media, Website, App. With all this digital clutter the need for event marketing dashboards is skyrocketing. We need all in one solutions to promote, collect and analyse your marketing efforts. Eventkloud offers quite a […]

The post EVENTKLOUD first appeared on KONGRES – Europe Events and Meetings Industry Magazine.

DO YOU HAVE THE RIGHT STRATEGY FOR YOUR INTERNATIONAL MEETING?

Gorazd Čad — Fri, 25 Apr 2014 09:55:45 +0000

Article by:Robin Lokerman FASAE, CMM As associations continue to expand and grow globally, meetings become a key strategy for organisations to open and penetrate international markets, especially the emerging ones which show a huge thirst for latest content offered through multiple products and services. Meeting revenues mainly come from two sources – participants and industry […]

The post DO YOU HAVE THE RIGHT STRATEGY FOR YOUR INTERNATIONAL MEETING? first appeared on KONGRES – Europe Events and Meetings Industry Magazine.

ANJA BAUER MINKARA, SENIOR BRAND CONSULTANT, BRANDOCTOR

Gorazd Čad — Wed, 26 Feb 2014 08:18:56 +0000

PROFILE Q & A Q: What is the best part of your job? The part that makes me in love with this job is the combination between the fun and creative with the complex and rational. It’s so challenging to think of great ways to create a brand that is memorable and inspiring to consumers. The best part […]

The post ANJA BAUER MINKARA, SENIOR BRAND CONSULTANT, BRANDOCTOR first appeared on KONGRES – Europe Events and Meetings Industry Magazine.

Lawrence COBURN, CEO and founder DOUBLE DUTCH

Gorazd Čad — Fri, 29 Nov 2013 09:25:00 +0000

A LOOK INTO THE CRYSTAL BALL AT THE FUTURE OF THE MEETING INDUSTRY Q: How and in which direction will the Meeting industry change in the future? The short answer is that live events are increasingly coming online. Between smartphones, wearables and sensors there is now the opportunity to digitise previously offline transactions such as […]

The post Lawrence COBURN, CEO and founder DOUBLE DUTCH first appeared on KONGRES – Europe Events and Meetings Industry Magazine.

BENCHMARK EMAIL

Gorazd Čad — Fri, 27 Sep 2013 08:21:26 +0000

Benchmark Email is a permission-based email marketing company that puts user deliverability and reputation at the forefront. An email service provider committed to bringing users the most up-to-date marketing trends and methods, Benchmark provides award-winning software and cutting edge features to both small businesses and corporations alike. With over 73,000 current users, Benchmark has seen […]

The post BENCHMARK EMAIL first appeared on KONGRES – Europe Events and Meetings Industry Magazine.

SPONSEZ

Gorazd Čad — Tue, 24 Sep 2013 06:32:17 +0000

Sponsez allows sponsors and event organizers to discover sponsorship opportunities easier than ever before. Sponsez is an online smart-agent matching advertisers with great event marketing opportunities that best relates to their specific marketing objectives. The unique technology aims to disrupt the $51+b and growing sponsorship industry, help event organizers reach out to more relevant sponsors […]

The post SPONSEZ first appeared on KONGRES – Europe Events and Meetings Industry Magazine.

MEETINGS ROCK’N’ ROLL 12: MAD MAN

Gorazd Čad — Mon, 16 Sep 2013 06:06:48 +0000

How to organise meetings that Rock Recently I found myself in the office of the most award-winning marketing agency in the region and with its founder; we were discussing the meetings industry and its relation to marketing. In addition to trivial conclusions, we agreed that for each event and marketing campaign a GOOD STORY PACKED IN […]

The post MEETINGS ROCK’N’ ROLL 12: MAD MAN first appeared on KONGRES – Europe Events and Meetings Industry Magazine.