KONGRES, New Europe Meetings Industry Magazine invites you to a unique workshop with plenty of practical work, where you will get valuable information and solutions, not just theoretical knowledge.

More and more people see the benefits of co-creative and visual event design, but don’t know how to bring it to life in their daily work. This Event StoryBoard Canvas workshop can help!

During this interactive workshop you will learn how to design a pitchable blueprint for your event strategy. From goals, empathy mapping to customer journey and ROI, in just 5 steps. In this fast-paced workshop you’ll get tips and immediate feedback from the co-founder, who’ll be keen to share his knowledge and experience with you.

The Event Storyboard Canvas makes event design:

Innovative: Create an impact with new & effective ideas
Fast: Made with a focus on speed and usability
Visual: Communicate the design of your event at a glance

Memorable events always tell a story!


Most important is that you are dealing with events. This could be any event from conference to corporate, brand or public event like a festival. You could be working for an event agency, in hospitality, an association or governmental organisation like a tourist or convention bureau. Your job could be leading a team, involved in strategy, business development,  sales, as a creative or on an operational level.  We have a few job titles from previous participants listed below, bear in mind that this is just a selection.

  • Event Planner
  • Meeting Designer
  • Professional Conference Organiser
  • Marketing professional
  • Tourism & Convention Board staff
  • (executive) Event producer
  • MICE professional
  • Change manager
  • Brand manager
  • Innovation manager
  • Creative Director


  • Know how to quickly design meaningful, unique and innovative events
  • In depth practice of the 5 ESB Canvas steps
  • Feel inspired to design events using co-creation & creative freedom
  • Be able to use a storyboard for your own events
  • Become a certified ESB Canvas Craftsman


As an ESB Certified Craftsman you will receive the latest user cases, regular updates and we will stay available for questions (by email or phone).


Some clients we worked with in the past year:
BCD Meetings & Events, Vopak 400 years, Fresh Conference, Conventa Crossover, IBTM World, Municipality of Amsterdam, Inholland University of Applied Science, SAIL Amsterdam, Eventex, EUbEA Festival, Invoyage.net, International Association of Facilitators EMENA.


Martijn Timmermans is Co-founder, of Event StoryBoard Canvas and the award winning experience design agency The Red Line Project.

He started his career in experience marketing at Disneyland Paris, Marriott and Singapore Airlines, and transitioning into events as a producer for KenwoodX and as a meeting designer and facilitator.

Martijn believes the Event industry is sitting on a holy grail. If we use the magic of storytelling we can design and execute events that have both autonomous and shared experiences. For his views and experience on meeting design, audience engagement and storytelling practices he is invited to speak frequently.

In 2015 he co-founded Event StoryBoard, www.storyboard.events, as a result of a simple observation: audiences expect to be engaged, connected and amazed during their event experience, but events are struggling to do so. This need led Martijn to create a vision for storytelling event design and a canvas to support it. With an easy to use, fast and visual design approach, events can become amazing experiences that are meaningful and unique. They’re on a mission to create a world full of memorable experiences!

Twitter: @MartijnDeelt //  @EventStoryBoard
Facebook: https://www.facebook.com/EventStoryBoard
LinkedIn: @martijntimmermans
Website: www.storyboard.events


“A powerful tool & process for unlocking the potential story of an experience or event.”
Shane Holohan, Creative Director @ Green Light Events – Ireland

A great tool for yourself and also for your client, to hold up a mirror, gather input and ideas and bring focus: What is really the goal of the event and how do I achieve this?
Holger Omlor, Head of Events @ EAIE (European Association for International Education) – Netherlands

“A great way of collaborating in a visual way – I think visualising an event helps with the design process, enabling us to think more creatively about the look and mostly FEEL of an event.”
Abigail Cannons, UK Community Manager @ Sli.do – United Kingdom

An inspiring technique to let a group of people co-create the design of an event.”
Lene Bornemann, CEO & Creative facilitator @ Arts in business – Denmark

A great workshop which showed a fun way of designing events without limitations.
Nicole Maragh, Event Manager @ Pageant Media – United Kingdom

To actually go through the process step by step really helped me to understand it. It’s certainly a tool I’ll be preaching to my colleagues.”
Simon Boniface, Creative Director @ Freeman XP, United Kingdom

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