Bratislava, Belgrade and Villach are the fastest growing incentive cities in the region, with among the smaller towns places near the Savinja Valley, Soča Valley and Tivat in Montenegro are experiencing the fastest development.

Many of the Kongres magazine readers have recently asked us about the interesting incentive destinations in the region, those that in the future will be the leaders in the field of incentive travel. We have found that there is no clearly defined criteria of what an emerging destination is. Therefore, we have developed a special assessment matrix and with its help assessed over 40 cities and smaller towns, which in their offer also have incentive programmes.

  • The criteria were divided into three groups:

1.1. Climate & Weather
1.2. Accessibility
1.3. Attractiveness for tourism
1.4. Economic stability and local prosperity
1.5. Visa requirements
1.6. Professionalism of local meetings industry
1.7. Safety and security
1.8. Ground transportation & Public transport
1.9. Effective DMO (Destination Marketing Organisation)
1.10. Value for money

2.1. New Hotels 4**** and 5*****
2.2. New DMCs
2.3. New Teambuilding agencies
2.4. New International airline connections
2.5. New Special venues
2.6. New Adventure activities
2.7. New lifestyle offerings (cooking, wine tasting)
2.8. New CSR programs
2.9. New culinary products
2.10. New references – corpo incentives

3.1. Destination Brand perception
3.2. Interesting history – image and richness
3.3. Interesting culture – image and richness
3.4. Variety of experiences
3.5. Local incentive brands
3.6. Restaurant lifestyle
3.7. Night lifestyle
3.8. Sport lifestyle
3.9. Authenticity
3.10. Tolerance

Following evaluation by the event organisers an interesting rating was generated, which was then divided into larger cities and smaller geographic and tourist rounded wholes. Here are the results, together with an expert estimation of which are the already-developed incentive destinations against the individual categories.

Bratislava cycling routes

A. INCENTIVE CITIES
Cities with more than 150.000 inhabitants/ regional capitals

TOP 10 EMERGING INCENTIVE CITIES 2016:

1. BRATISLAVA, Slovakia Incentive index: 4.24 MTLG 2015: 4.28
2. BELGRADE, Serbia Incentive index: 4.18 MTLG 2015: 4.45
3. VILLACH, Austria Incentive index: 4.03 MTLG 2015 : 4.11
4. SPLIT, Croatia Incentive index: 3.80 MTLG 2015: 3.88
5. MARIBOR, Slovenia Incentive index: 3.76 MTLG 2015: 3.84
6. PULA, Croatia Incentive index: 3.71 MTLG 2015: 3.79
7. ZADAR, Croatia Incentive index: 3.69 MTLG 2015: 3.77
8. ŠIBENIK, Croatia Incentive index: 3.67 MTLG 2015: 3.74
9. SARAJEVO, BiH Incentive index: 3.41 MTLG 2015: 3.48
10. PODGORICA, Montenegro Incentive index: 3.16 MTLG 2015: 3.22

TOP 10 DEVELOPED INCENTIVE CITIES 2016:

1. VIENNA, Austria Incentive index: 4.73 MTLG 2015: 4.93
2. ISTANBUL, Turkey Incentive index: 4. 43 MTLG 2015: 4.61
3. PRAGUE, Czech Republic Incentive index: 4.42 MTLG 2015 : 4.60
4. DUBROVNIK, Croatia Incentive index: 4.26 MTLG 2015: 4.44
5. BUDAPEST, Hungary Incentive index: 4.23 MTLG 2015: 4.41
6. SALZBURG, Austria Incentive index: 4.13 MTLG 2015: 4.39
7. ZAGREB, Croatia Incentive index: 4.12 MTLG 2015: 4.38
8. LJUBLJANA, Slovenia Incentive index: 4.10 MTLG 2015: 4.36
9. VENICE, Italy Incentive index: 4,06 MTLG 2015: 4,32
10. GRAZ, Austria Incentive index: 3.99 MTLG 2015: 4.24

B. INCENTIVE LOCATIONS
Smaller tourist destinations that have developed their incentive product

TOP 10 EMERGING INCENTIVE LOCATIONS 2016:

1. SAVINJA VALLEY, Slovenia Incentive index: 3.92 MTLG 2015: 3.96
2. SOČA VALLEY, Slovenia Incentive index: 3.91 MTLG 2015: 3.95
3. TIVAT, Montenegro Incentive index: 3.89 MTLG 2015 : 3.93
4. BANSKO, Bulgaria Incentive index: 3.88 MTLG 2015: 3.92
5. ROGAŠKA SLATINA, Slovenia Incentive index: 3.76 MTLG 2015: 3.83
6. POREČ , Croatia Incentive index: 3.75 MTLG 2015: 3.79
7. LOŠINJ AND CRES, Croatia Incentive index: 3.71 MTLG 2015: 3.75
8. UMAG, Croatia Incentive index: 3.70 MTLG 2015: 3.74
9. BOHINJ, Slovenia Incentive index: 3.64 MTLG 2015: 3.68
10. BALATHON LAKE, Hungary Incentive index: 3.58 MTLG 2015: 3.62

TOP 10 DEVELOPED INCENTIVE LOCATIONS 2016:

1. SCHLADMING, Austria Incentive index: 4.26 MTLG 2015: 4.47
2. KLAGENFURT, Austria Incentive index: 4.25 MTLG 2015: 4.47
3. BLED, Slovenia Incentive index: 4.09 MTLG 2015 : 4.13
4. OPATIJA, Croatia Incentive index: 3.97 MTLG 2015: 4.01
5. PORTOROŽ, Slovenia Incentive index: 3.95 MTLG 2015: 3.99
6. ROVINJ, Croatia Incentive index: 3.94 MTLG 2015: 3.98
7. HVAR ISLAND, Croatia Incentive index: 3.93 MTLG 2015: 3.97
8. KRANJSKA GORA, Slovenia Incentive index: 3.90 MTLG 2015: 3.94
9. BUDVA, Montenegro Incentive index: 3.67 MTLG 2015: 3.71
10. BRDA/COLIO, Slovenia Incentive index: 3.61 MTLG 2015: 3.65

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