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Ljubljana Talks is a leading video podcast and media platform dedicated to the meetings and events industry. Through exclusive interviews and insightful conversations, Gorazd Čad and Jan Oršič, the podcast hosts, connect event organisers, destinations, convention bureaus, hotel brands, agencies, and industry thought leaders shaping the future of meetings and events.

Produced in collaboration with Ljubljana Tourism, Ljubljana Talks reaches a highly targeted international audience of decision-makers and professionals across the global meetings industry.

Portrait of a smiling man with glasses and a gray goatee against a lime green circular backdrop

Gorazd Čad
CEO of Toleranca marketing

Portrait of a smiling man in a gray suit, white shirt, against a lime green circular background with a red lapel pin.

Jan Oršič
Head of Ljubljana CVB

LATEST EPISODES

WHY PARTNER WITH LJUBLJANA TALKS?

Since launching as an experiment during the pandemic, the podcast has seen the largest global players as its partners, including IMEX Frankfurt and IBTM Barcelona. By partnering with Ljubljana Talks, you get:

Access to an international MICE audience
Premium-quality video production
Strong credibility within the meetings and events industry
High-performing LinkedIn distribution
Long-term digital exposure
Content-driven marketing instead of traditional advertising

See more about further sponsorship options and the two previous reports on reach below. 

SPONSORSHIP OFFER

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IBTM DIGITAL REACH REPORT

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IMEX DIGITAL REACH REPORT

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WHY LJUBLJANA TALKS?

Ljubljana Talks gives partners direct access to a premium audience through a proven multi-channel media ecosystem.

Our total audience reach:

✓ 190,000+ total digital reach
✓ 27,000+ LinkedIn followers
✓ 12,800+ YouTube followers/subscribers
✓ 9,000+ Facebook/X/Instagram follower
✓ 90,000+ newsletter reach
✓ Distribution through the Kongres Magazine media platform

BASIC EPISODE PARTNER
1,900 EUR

Perfect for brands looking for targeted visibility within the meetings and events industry.

The package includes:

✓ The production of one Ljubljana Talks episode
✓ Brand mention during the episode
✓ Brand visibility in the episode description
✓ Publishing on the Kongres Magazine YouTube channel
✓ One LinkedIn promotional post
✓ One newsletter mention

STANDARD EPISODE PARTNER
2,500 EUR

Our most popular package for partners seeking stronger visibility and deeper content integration.

The package includes:

✓ Everything included in the Basic package
✓ Additional LinkedIn promotional post
✓ Branding in the video thumbnail
✓ Host mention during the episode
✓ Featured article on Kongres Magazine
✓ Extended newsletter distribution

PREMIUM EPISODE PARTNER
3,500 EUR

A premium partnership package designed for destinations, convention bureaus, hotel brands, and leading industry partners.

The package includes:

✓ Exclusive episode branding
✓ 60-second host-read advertisement
✓ Featured article on Kongres Magazine
✓ Premium newsletter spotlight
✓ Multi-channel promotion
✓ Priority distribution across LinkedIn and YouTube channels
✓ Long-term digital visibility of sponsored content

Infographic with three green rounded cards describing services: 1) Tailored sponsorships—personalized packages to fit your brand's marketing goals; 2) Exclusive podcast series—branded content built around your expertise; 3) Event collaborations—integrate podcast sponsorship with industry events.

Ljubljana Talks is an incubator of ideas that brings relevant topics to the fore. Thanks to the hosts’ ebullient energy, the podcast episodes go beyond conventional frameworks and resonate with audiences across Europe and beyond. 

GET IN TOUCH
Gorazd Čad, CEO
E: gorazd.cad@toleranca.eu
T: +386 40 530 112

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