A COOL MEETINGS DESTINATION
It seems that Zadar has a very specific Mediterranean rhythm and urban culture. In the morning, the old town on the peninsula is full of people who shop and fill the main street Kalelarga or a wide street. The highlight is between the eleventh hour and noon. Cafes with their specific cultural experience are filled to the last corner. Each generation and each group can find a special place in Zadar. In the afternoon, the city is completely asleep in the Dalmatian siesta and looks like deserted until five o’clock, when it is revived again. And Zadar really impressed me with something. Zadar’s waterfront is quite different from the others on the Adriatic. With new architectural installations and no mass bars it is, especially early in the morning or at romantic sunsets, a true zen experience which you will not find in other places on the Adriatic.
Friendly atmosphere and exceptional cultural heritage create an extremely diverse experience. In the old town alone there are over 34 old churches. Thankfully, most of them survived the air raids of the Second World War. The city, which before the war, was under the influence of architecture of Venice, has received much socialist modernist buildings. The aesthetics of these buildings could be discussed. Specialty of the micro-location of Zadar are many islands that surround it, and provide opportunities for incentive trips and nautical adventures. Zadar has one of the biggest Croatian marinas; the archipelago has 24 major and about 300 smaller islands. In the vicinity of Zadar there are five national parks: Paklenica, Plitvice, Kornati, Krka and Velebit, which offer to more responsible congress organisers more active and diverse experiences.
The historical tourism development of Zadar was influenced by the establishment of regular shipping lines to Trieste. Soon after the establishment of shipping, the first hotels developed. Zadar got the first modern hotel in 1890, when the Grand Hotel was opened. A little later, in 1902, the hotel Bristol was constructed. Zadar and its surroundings have experienced a tourism boom in the sixties and seventies of the 20th century.
The city experienced another tourist transformation recently. At the same time, the highway Zagreb Split built in 2005, which greatly shortened the journey to Zadar and literally allowed the development of congress tourism. Arrival of low cost airlines to Zadar is in full swing. It seems that the Director of the Zadar airport Katic Pupić Bakrač managed to revive the entire tourist region.
But that’s not all. Planed ferry and cruise port Gaženica will release the transport from the old town and make it more attractive to tourists. Unfortunately, the project is in a slower implementation phase. Among the advantages of Zadar we can also add the fact that a large part of the city is closed to traffic, which makes it very pleasant for pedestrians.
Conference facilities: In April this year Zadar with its surroundings was the scene of the European premiere of the Chevrolet Trax car. Over 1000 journalists from 38 European countries have become ambassadors of Zadar. The focal point of the presentation was artistic presentation of the devilishly red Chevrolet Trax in coulours of Manschester United with signatures of all players in an artistic 3D instalation by street artist Gregora Wosik. The presentation took place in the carismatic Zadar Arsenal. The main locations of the event – Arsenal and the new Falkensteiner Hotel & Spa Iadera are the two key meetings engines of Zadar. The flagship of conference hotel offer is Falkensteiner Iadera in Petrčani. Within the resort there is an excelent smaller convention centre, which falls among the most modern in the Adriatic. In the city centre, there are convention halls in the Kolovare Hotel with the largest hall for a maximum of 230 participants. Smaller conference facilities are also in the boutique hotel Bastion. For larger events, a modern sports hall Krešimir Čošić is also suitable in principle. In addition, the city is overflowing with specific locations for receptions and other special meetings experiences. All event organisers have not yet discovered Zadar as meetings story here is relatively new and unknown.
A great advantage of Zadar is that it has a University, which is the oldest in Croatia, since it was founded in 1396 and it itself generates a lot of smaller congress events. Unfortunately, Zadar is missing a convention bureau, which would greatly help in the further promotion of the whole destination. Also because of this, Zadar and its surroundings are too often an overlooked convention destination. Even the development and diversity of congress products can be currently estimated to be average.
Congress organisers will usually choose Zadar because of its location at the crossroads of the greatest natural beauties of Croatia, history and culture as well as the better overall and conference infrastructure. Zadar is becoming very advanced and viable conference city, which boasts an exceptional cultural offer. With such potential it can compete with Mediterranean destinations of Spain, Italy, Portugal and Turkey. In the future it will have to do some urgent organisational and infrastructural interventions to capture the rhythm of most of the more advanced Croatian conference destinations.
WHAT'S HOT IN 2016
QUALITY MEETINGS DESTINATION
5 – excellent meetings destination
4 – quality meetings destination
3 – reccommendable meetings destination
2 – average meetings destination
1 – so so
|ZADAR INDIVIDUAL GRADES 2016|
|Natural and cultural factors:||4.25 |
|General and transport infrastructure:||4.24|
|Numbeo quality of life Index:||4.00|
|Global Peace Index:||3.70|
BEST INCENTIVE IDEA
COMPARISION WITH THE REGION
Conference organisers are always looking for new and different destinations. Zadar is the logical choice, as it has enormous potential of natural and cultural conditions. Moreover, it is a cool destination with a specific urban rhythm. Currently, the main drawback are congress facilities that only allow smaller events as well as congress infrastructure which is not yet built and in function. Once everything is in place, Zadar will certainly be an important congress player.
MARASCHINO LIQUER: This famous drink is made from ‘maraska’ cherries after the original recipe from the 16th century. It is attributed with healing effects.