BRATISLAVA VS. ZAGREB
A current comparison of the closest competitors on the 2015 ICCA scale following the Kongres travelogue methodology – meetologues.
One of the smaller and very likeable European capitals is compact and you can explore its beautiful parts by foot. The old town is closed for traffic. Administrative and economic centre of Slovakia is currently a fast growing Slovakia’s congress brand. Bratislava is an undiscovered European congress capital which is slowly and steadily penetrating into the congress market. It represents a novelty for international congress market which impresses due to the kindness and sympathetic of city centre but also because of not excessive commercialization. Bratislava has long lived in the shadow of neighbouring Vienna and Prague but today as fresh and full of new energy invites international congress organizers. It is closely to them mainly due to a more personal congress experience -the city is very friendly for the congress organizers and participants.
Zagreb generally makes a good impression on the visitor. Zagreb is a great small place in terms of accessibility and transport. For a foreigner, the first impression is certainly Central European. Generally, the city is safe, clean, comfortable and friendly to congress participants. The good ratio between price and quality is especially attractive; this has a positive impact on the competitiveness of the destination. As its main advantage, we would highlight the compactness and high quality of hotel accommodation, which combined with cultural and historical heritage, is the formula for success. Everything is seasoned with the right dose of metropolitan character and friendliness of the locals. It is well established in the international congress market and in addition to Ljubljana and Belgrade it represents the future backbone of the meetings industry in the region.