WITHOUT PASSION, THERE IS NO CREATION

By taking part in this year’s Conventa Crossover Conference held in Ljubljana, Luc Petit CREATION wanted to share its experience and way of thinking when creating shows.

Luc Petit CREATION specializes in offering its clients both the design and the implementation of tailor-made shows that, by its uniqueness, leave the public with exceptional memories and emotions.

Luc PETIT, Artistic Director, Show Creator and President of the Executive Board at Luc Petit CREATION, and, Anne ROELANDT, Vice-President, Managing Director and Artistic Producer at Luc Petit CREATION.

Thanks to a truly cinematographic approach, Luc PETIT, Artistic Director, Show Creator and President of the Executive Board at Luc Petit CREATION, designs each piece of entertainment as an original creation intended to let his audience remember a strong image illustrating the values and themes that are dear to his client’s heart.

This approach allowed Luc Petit CREATION to be rewarded several times over the last three years with over 15 awards won. Among them, Luc Petit CREATION received, for its show Inferno, the Best Exceptional Event Award at the “Salon des Trophées de l’Evenement” in Cannes in 2016, and, the EuBea Award for Best Creative Director in Seville in 2015.

The Luc Petit CREATION creative process has thereby no limit. So, when Luc PETIT has a vision, as mad as it may be, the team manages to create it for real. With that in mind, they don’t really look for trends but take part in creating them.

Besides, its core business being unique and its reputation being based on experience and quality, Luc Petit CREATION manages to stay competitive. Indeed, the combination of both allows the team to offer to its clients tailor-made shows that resemble to no other and are developed in a professional, efficient and fast way. In the end, clients often come to them for the “Luc Petit” brand and style.

This uniqueness pushes the team forward into finding new ideas, stay innovative and adapt each project to the client’s desires. This was the case of the show Peter Pan, a Never-Ending Story which had the biggest interior mapping projection on walls and floor, and was the first to use a turbine as one of the main elements of a show inside an arena. In fact, this turbine allowed to forget the surrounding technology as Peter Pan could literally fly for real. Therefore, when technology puts itself at the service of people and enables everyone to find one’s child’s soul back, all gambles pay off and the show gains in humanity.

Being a pole of creation, development and production of shows, Luc Petit CREATION, represented by Anne ROELANDT, Vice-President, Managing Director and Artistic Producer of Luc Petit CREATION, was in fact able to present at the Conventa Crossover Conference another aspect of event management and set forth innovative and inspiring ways to organize events.

For the team, the best event that could illustrate the power of emotion was Décrocher La Lune VI which is a source of inspiration for whoever believes in his passion and wishes to survive in the marketing jungle.

Emotion is by far the master word at Luc Petit CREATION. As a matter of fact, the team tends to always communicate feelings through all its shows because it is their belief that they are the best way for their audience to create memorable souvenirs. Luc Petit CREATION, therefore, intends to combine innovation and technology with touching and artistic performances in order to make their projects more human and unique.

That being said, in order to touch an audience, creators and organizers must be ready to face all kinds of challenges. Consequently, if there is no passion, there is no creation. The Luc Petit CREATION team loves what they create and loves the people with whom and for whom they do it. This is ultimately key when developing shows.

Moreover, being open-minded and never limit himself or his creativity is necessary to stay innovative and stand out in the marketing jungle. At Luc Petit CREATION, when there is an idea or a belief, the whole team works hard for it so that everything becomes possible.

With its shows Décrocher La Lune, the Luc Petit CREATION team bet on the people of a small and pour city in the south of Belgium, La Louvière. The goal of Décrocher La Lune was at first to give a positive message to the citizens and tell them that everyone can overcome any difficulties, do whatever they like and, why not, even take down the moon. This image is illustrated at the end of each edition by the main character of the show, Sancho, that climbs a church and takes down the moon.

To add up, the Décrocher La Lune project is surprising in his dimension and limited budget, challenging through all his participants and layout but, most importantly, inspiring due to the humanity and emotions this show communicates.
The sixth edition of Décrocher La Lune demonstrates perfectly the power of emotion as it has touched a worldwide audience through the several awards it won, among which the TEA Award for Outstanding Achievement on a Limited Budget in Los Angeles in 2017 and the EuBea Award for Best Cultural Event in Saint-Petersburg in 2016.

In order to make this show possible, the Luc Petit CREATION team brought distinctive and sometimes distant elements together to create harmonious and wonderful shows. These shows now make the inhabitants of this small town proud of themselves and of their city and prove that human projects transcends everything. As a matter of fact, these shows have now become a key element in the cultural landscape of the region and each time succeed in helping citizens have a better image of their town.

In terms of numbers, the Décrocher La Lune project takes place every 3 years in the heart of La Louvière. Over these three years, 850 performers, among which citizens, professional artists and crew, collaborate at all levels of the creation of the show, from the making of the costumes to the aerial dancing. All the participating citizens are thereby coached by professional artists and, in their own way, take part in the show before and on the big night, which welcomes around 35.000 spectators in La Louvière.

Directed by the “Agence Lunaire”, the development of the show includes six workshops called “Compagnies Lunaires” among which the Lunar Orchestra, the Stilt and Tightrope Walkers, the Aerial Dancers, Sancho Giant Puppet and Drummers – which has over the years become a patrimonial heritage – and the Moonlight Clowns.

These workshops have now become permanent and bring together over 200 volunteers who for most of them travel now around Belgium and Europe to show their artistic performances.

In addition, the last edition of Décrocher La Lune welcomed, in the framework of the European Capital of Culture, three European countries to develop eight other giant puppets that were part of the show, and included a citizen campaign called “Je veux” that asked the inhabitants of the region what they truly wanted for their city and themselves.

Furthermore, due to the location layout, the “Agence Lunaire” needed to develop the show very thoroughly and stick to a very precise storyline that all participants, professionals and non-professionals, had to know by heart. This was a necessary condition for the show to run as best as possible. Nothing could be left to chance.

In the end, Décrocher La Lune VI, as the previous editions, was created thanks to several forces working together to create an unforgettable event. By working in different workshops, those forces were part of a global mobilization in the city that turned into a wonderful collective celebration and into amazing memories. The best example being that, for the last edition, a national strike planned on the day of the show got cancelled in the city of La Louvière because of the remarkable spirit this show communicates.

The whole Luc Petit CREATION team is now ready to improve the project with all the volunteers and professional artists and crew, and impatient to work on the next edition and live this marvellous adventure once again.

We asked the team at Luc Petit CREATION to tell us more about their creative mindset and how they stay unique and ahead of their game.

Q: How do we pay attention to trends and how do we make sure we are innovative and competitive? 

The Luc Petit CREATION creative process has thereby no limit. So, when Luc PETIT has a vision, as mad as it may be, the team manages to create it for real. With that in mind, they don’t really look for trends but take part in creating them.

Besides, its core business being unique and its reputation being based on experience and quality, Luc Petit CREATION manages to stay competitive. Indeed, the combination of both allows the team to offer to its clients tailor-made shows that resemble to no other and are developed in a professional, efficient and fast way. In the end, clients often come to them for the “Luc Petit” brand and style.

This uniqueness pushes the team forward into finding new ideas, stay innovative and adapt each project to the client’s desires. This was the case of the show Peter Pan, a Never-Ending Story which had the biggest interior mapping projection on walls and floor, and was the first to use a turbine as one of the main elements of a show inside an arena. In fact, this turbine allowed to forget the surrounding technology as Peter Pan could literally fly for real. Therefore, when technology puts itself at the service of people and enables everyone to find one’s child’s soul back, all gambles pay off and the show gains in humanity.

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