Contractor: Life Events
Client: Abbott Laboratories
Date: 29.–31. 8. 2010
Location: Belgrade, Serbia

In the evening hours the team of the pharmaceutical company embarked on the night drive from Ljubljana to Belgrade. The ride itself would be nothing special if it wasn’t designed as a special adventure on the train – from a special catering carriage and the cheerful “yugo” carriage, to a carriage with very simple sitting – like a scene from the movie “Who Sings Over There”. Early in the morning we reached Belgrade platform nr. 5 where a legendary accordion player Mičo greeted us, just like in the movie, and accompanied the participants to the city centre with the sounds of the Balcans. After that it was time for the official part of the National Sales Meeting.

Later we had many more adventures. Creative team workshops created a new look for the “Titovka” hat. After that the teams enjoyed a wonderful evening with Serbian gastronomy at a unique location on the Sava river bank. The goals of the meeting were definitely met or even exceeded. We experienced a genuine Serbian feeling which still adorns a somewhat melancholically Belgrade. This is a good thing. We tried to keep order and discipline, but we weren’t always successful. Belgrade is a city that never leaves you indifferent and is worth visiting again and again.