Reason 3: NO HIDDEN COSTS
One of the most irritating experiences at events is hidden costs that organisers fail to highlight until registration. In fact, registration itself can be the trigger for a deluge of sub-contractors to the main organiser to start offering everything from electrical connections to additional signage, stand decoration, insurance, freight handling, logistics, increased marketing and much more.
[pullquote]For this, trade shows are at the forefront, offering a comprehensive ‘all in one’ solution that includes everything an exhibitor needs for successfully concluding business. [/pullquote]
When you can finally make sense of it all and understand what you actually need, it often turns out that at an additional charge you will need at least the compulsory insurance, the cost of an internet connection and some additional elements of signage. Not having this basic equipment can quickly uplift the standard package of co-operation by at least 30% – which is not the best way to start an event.
With the deepening global economic crisis event transparency has undeniably improved, as well as new business models having appeared that are based on a more transparent relationship with the business partners. For this, trade shows are at the forefront, offering a comprehensive ‘all in one’ solution that includes everything an exhibitor needs for successfully concluding business. In this, they function like an IT system integrators, bringing operating systems and databases into a business information system and creating a powerful matchmaking system that allows advance conclusion of meetings. To this they then add the communication systems, different tools for building communication between exhibitors and buyers, including social networks and other channels used by the organiser. In addition to a simple exhibition space, a comprehensive ‘all in one’ solution further provides an integrated solution from the organiser’s side covering finance and databases, which is a coherent and results-oriented marketing system.
In designing the Conventa show we wanted to avoid all of the problems of hidden costs and offer complete transparency and measurement of your investment. Through the development of the project a unique knowledge base and an integrated marketing solution, tailored to the specific needs of the region, has been created. Its main strength lies in the our systems approach and in the transparent business model it offers to exhibitors and buyers.
About the author:
Gorazd Čad is a veteran convention tourism addict. Founder and owner of the marketing and congress agency TOLERANCA MARKETING, he has numerous years of experience in the planning, preparation and execution of major international trade shows and fairs. Having started his career in Cankarjev dom, where he project-led on fairs such as Infos, Kapital, Bits & Fun, Slovenian Wine Festival and many others, work in his private capacity has given him a long and multi-faceted experience of developing B2B trade shows, the most noteworthy of these being Conventa, Space, Natour and Hot-Rest. B2B selling solutions sit at the heart of the action of his work and are the key specialisation with proven added value and measurable results.