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JELMER VAN AST

Q: What meetings industry need does your service fill?
Conference Compass delivers the best-on-market event apps for conferences and exhibitions. We are the specialist in this field and deliver apps that give the organisers and delegates a unique event experience. In addition, our products serve as great marketing tools for sponsors to generate extra revenue. Also, with the help of data analytics organisers get an opportunity to uncover what really matters to attendees for future events.

Q: What are your goals for the end of 2014?
Conference Compass is in the process of launching a new platform to deliver even better single and multi-event apps by putting more power in the hands of our clients.

Q: What do you see the future use of event applications as being?
Events apps certainly have a very bright future. We have witnessed the transition where from being a ‘nice to have’ events apps are now a ‘must have’ and this will be even more so in the future. We have decided to focus on delivering the best possible event apps for our clients and we are dedicated to do so today and in the future.

Q: In your opinion, why is it critical today and for the future to “Think like a start-up”?
Conference Compass has now completed 4 years in this industry. Today we are a progressing professional company, but we still have the characteristics of a young and dynamic start-up. We believe that our greatest asset is our young and talented team, which is always ready to learn from our client’s feedback and continuously strives to bring our products to even higher levels. We won’t change this tomorrow when we grow further.

Q: What mistakes have you made along the way and what would you change if you could go back?
In the start-up phase we invested a lot of time catering to individual client requirements. However, we should have instead focused on developing a functionality that would have been standard and served all of our clients. Today we save a lot of time, having invested in developing a solid and powerful platform.

Q: What will be your biggest challenges over the next three years?
We have never compromised on the quality of our products and the services we deliver to our clients. In the next three years we plan to expand further to other markets and maintaining that level of quality would be a key challenge.

DEFINING MOMENTS:

1. Craziest destination: Key West, Florida

2. Craziest event: “Hogmanay”, New Year’s at Edinburgh, Scotland

3. Hotel to return to: Hotel Leo, Rethymnon, Crete

4. Best Concert: Coldplay in The Hague

5. Best Rock band: R.E.M.