Interview with Martin Smolka, Lionexpo
Q: What meetings industry need does your service fill?
We provide integrated event technology for exhibitions and trade shows.
Q: What are your goals for the end of 2014?
Help more clients to make exhibitions sexy again.
Q: What do you see the future use of event applications as being?
Technology will be integrated into one solution in order to collect dynamic participant data, analyse it and provide a personalised event experience.
Q: In your opinion, why is it critical today and for the future to “Think like a start-up”?
It’s critical because the company will have to push new things and change faster in order to satisfy their clients’ needs and survive in this competitive market.
Q: What mistakes have you made along the way and what would you change if you could go back?
We would release technology in smaller iterations in order to get better user feedback.
Q: What will be your biggest challenges over the next three years?
Educate the event industry about new technologies, their value to their business and so on.
1. Craziest destination: Latin America
2. Craziest event: EIBTM
3. Hotel to return to: Kempinski in High Tatras, Slovakia
4. Best Concert: Limp Bizkit, Vienna
5. Best Rock band: limp bizkit