Author: TURIZAM INFO
BMW Group will from 16th to 30th April 2015 bring more than 300 top global journalists. It will be the world’s first media presentation and a presentation of a premium car brand in Croatia.
The interest of the world’s media for the presentation of each new model of BMW is particularly high, so the world’s premier of BMW Gran Tourer 2 will certainly be also one of the most important promotional events this year for Croatia and Croatian tourism.
There are more than 300 journalists in Zadar to convey the story of Zadar in at least 35 countries around the world.
“BMW has chosen Zadar for a new world premiere primarily because it is a beautiful city, but also because of the good infrastructure, excellent roads and hotels, as well as the open and hospitable people. We believe that this world premiere, given the number and importance of the media, will significantly contribute not only to the promotion of this new model, but also an additional affirmation of Croatia and Zadar as a destination which with its facilities attracts the most distinguished guests. We are pround to participate in this event as a general representative of BMW for Croatia,” said Franjo Tomić, President of the Board of Tomić & Co.
The promotion lasts for two weeks, starting from April 16th and includes three locations on the Peninsula, and especially for this purpose built pontoon in the bay Jazine. This is an opportunity for Croatia to step alongside tourist superheroes such as Spain, which this form of tourism promotion in conjunction with auto industry uses for years.
BMW Gran Tourer series 2 is the first premium compact class vehicle, which may have up to seven seats. With folding rear seats, which provides enough space for three child seats, Gran Tourer in a unique way combines spaciousness, flexibility and security with elegance, dynamism and efficiency.
“Given the fact that we already attracted a large number of new customers with Active Tourer, we expect BMW Grand Tourer 2 to continue this trend. It is clear that we want to attract new customers with new products, because we are not interested in taking over market shares of other vehicles in our offer,” said the director of sales and marketing at BMW Ian Robertson at the world presentations of this model at the International Motor Show in Geneva in March this year.
Manufacture of BMW Gran Tourer 2 began in March in factory in Regensburg, Germany. Customers can choose between two petrol and three diesel engines, and there is also a model with four-wheel drive. World sales are expected to stars in June this year.