Aga Ciesielska – Marketing & Event Partner at Everitum and event blogger
Aga have been working in the events industry for 10 years. She started out with the ADB Group corporation, where for 7 years she handled all the duties of assistant as well as internal event manager. She then started working for a publishing house, where she managed events for the automotive industry. With direct cooperation with UEFA Events SA in organising events within the Corporate Hospitality Programme she achieved UEFA’s detailed events strategy at just one year calendar. With Poland OCP Group, the biggest event agency in Poland, she carried out projects for corporates such as Reckitt Benckiser Nestle, Astellas, Bayer, Citi Handlowy, Saint Gobain Polska, Orange, ABC Data and Colgate Palmolive.
Since 2014 she has established Everitum, her own agency, where she now shares her knowledge providing projects for professional associations. She is a public speaker on training courses, conferences and workshops, as well as a lecturer at public and private Universities on event management studies. Lastly, she is an event blogger.
The blog is dedicated to event managers, corporate specialists and students. Event Blog is the only one in the Polish blogosphere. It covers themes about events tools, trends and case studies. Aga describes the event world through the eyes of a participant, and sometimes as an organiser. There are many categories to help share knowledge in collaboration with event partners, recommendations of unique locations, and how best to pay attention to best business practices. User numbers are still growing – so the answers are clearly helpful for her readers. She has a plan to start an English version in the middle of 2015.
Kongres magazine: How did you get the idea for the blog?
The idea of creating the EventowaBlogerka.pl blog came about for a few reasons. The Polish event industry is becoming more dynamic, comprehensive and it’s much more professional than it was a few years ago. In the years of communism Poland was an event/concert desert. Today, some of our experts have said that the value of the Polish MICE market is a minimum of 1.35 billion euro. Now we have brilliant festivals, excellent event marketing case studies and countless conferences and congresses. In parallel with this, in such a mature market we can notice the development of event management knowledge, but the low number of Polish publications on local market. We have event targeted conferences, associations and event competitions; the event community is still growing. We also have studies of event management. So, I realised that there is a space to develop an event blog, where can I share all of my my daily experiences – http://eventowablogerka.pl/
Kongres magazine: What are your biggest achievements?
One of my most spectacular events was carried out for UEFA Events and was related to hospitality packages for their sales campaigning. It was a challenging experience. I’ve also carried out many projects for corporate customers. I like working with open-minded customers. With one such customer, last year I arranged a great congress project where at the event gala I transferred guests to a really scary halloween event in the Wieliczka Salt Mine, 550 metres underground. My team prepared excellent scenography and a few scary tunnels with real actors carrying out horror movie scenes. It was definitely one of my most favourite projects.