“I scream, you scream, we all scream for ICECREAM!”

“I scream, you scream, we all scream for ICECREAM!”
[pullquote]“ICECREAM is universal but each destination has its own particular way of preparing it or serving it or eating it. It expresses something of the uniqueness and authenticity of the destination and this is what we want to celebrate” said Patrick Delaney, Managing Partner at SoolNua, and self-confessed ICECREAM aficionado.[/pullquote]

With all eyes on the World Economic Forum’s Travel and Tourism Competitiveness Report and ICCA’s latest destination rankings, SoolNua, the Ireland-based boutique consultancy for all things MICE, is proud to launch a new destination initiative, the SoolNua World ICECREAM Index.

Nominations are invited from meetings industry professionals resident in destinations where, they believe, the world’s best ICECREAM is available or, indeed, from MICE road warriors who believe they’ve found the perfect ice cream in India or Italy or Ireland or Indonesia. Individual ICECREAM producers who think they have the winning formula can also post nominations.

“We want National Tourist Boards and Destination Marketing Organisations to get behind this initiative and use ICECREAM to tell the meetings and events community what’s special and different about their location” added Pádraic Gilligan, SoolNua’s other Managing Partner.

World ICECREAM Index
World ICECREAM Index

For further details contact:
Aoife McCrum
Marketing Manager, SoolNua


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