Today SoolNua released the 2015 city and country rankings in the inaugural SoolNua World ICECREAM Index. [pullquote]Top of the list was Slovenia, followed by England with Iceland in third place.[/pullquote] The initiative was launched in May 2015 at IMEX Frankurt and nominations for locations all over the world serving the best ice cream were accepted by SoolNua until 17 July. From then until 1 September (00.00 GMT) voting lines were open and nominees engaged proactively with their communities and fans seeking votes on the dedicated website. Voting closed on 1 September and then the international judging panel evaluated the entries with specific focus on the campaigns they conducted.
[pullquote]“ICECREAM is a universal treat yet each destination around the world has its own unique recipes and flavours. The SoolNua World ICECREAM Index is really telling two stories – one story is about great ICECREAM and where you can find it, the other is about pride of place and community engagement and how destinations can build profile and presence in unique and unusual ways” [/pullquote]said Patrick Delaney, joint managing Partner at SoolNua.
“We were overwhelmed by the reaction to the initiative with nominations coming from all over the world. The last two weeks of voting were like an exciting end-to-end football match with constant changes on the leaderboard as nominees tried new ways to increase votes. The overall winner, Slovenia, impressed the judges with their impressive tally of votes (almost 10,000) but also with the systematic ways they worked together around vote management, creative initiatives to increase votes and sheer, unbridled commitment to winning!” added Pádraic Gilligan, joint Managing Partner at SoolNua.
The 2016 SoolNua World ICECREAM Index will launch again at IMEX Frankfurt in April 2016. Further details at www.soolnua.com