Belgrade has launched campaigns in the hopes of attracting a significant number of visitors from China, director of the Tourist Organization of Belgrade told Xinhua in an interview at the International Tourism Fair on Saturday.

Miodrag Popovic said that Serbian capital city has launched a new promotion video expected to draw attention of Chinese tourists, as well as a series of activities to promote Serbian capital, hoping this would result in a significantly higher number of visitors and tourists

He reminded that the organization recently premiered a promotion video starring Velimir Bata Zivojinovic, an actor who played the main role in the 1972 movie “Walter Defends Sarajevo” at this year’s 38th international tourism fair that takes place from Feb. 18 to Feb.21, saying the video is expected to draw attention in China.

“This movie was both popular in China and across former Yugoslavia, and we wished to attract Chinese tourists to Belgrade by having Zivojinovic in our 30-second promotion video which already became popular in Serbia,” Popovic said in an interview at the fair considered to be the biggest in South East Europe.

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A long-time meetings industry addict, Gorazd is the Founder and owner of marketing and event agency Toleranca Marketing. He has many years of experience in planning, preparing and carrying out large international meetings and exhibitions. As the founder of the "Power to the Meetings" methodology, he still firmly believes in the power of live events and human to human communication. He is also the author of numerous articles and editor-in-chief of the meetings industry magazine Kongres Magazine.