Miha Kovacic, Director of the Slovenian Convention Bureau
Miha Kovacic, Director of the Slovenian Convention Bureau

“Someday we’ll be the trendsetters in the meetings industry”

Q: Do you pay attention to trends?
Of course I do! The Slovenian Convention Bureau team always has its trend radars on. After a decade of promoting and positioning Slovenia as a MICE destination it was time to slip into a higher gear, so last year we started working with international marketing agencies SoolNua and tmf dialogue marketing in order to help us drive forward with a compelling, engaging story of Slovenia as a MICE destination. We’ve done and learned a lot over the past decade, actually we’re still learning, especially in the field of all kind of trends. Someday, maybe, we’ll be the trendsetters in the meetings and events industry…

Q: How do you feel about technology?
Digital technology is definitely one of the most important aspects for the future. It has swept across the meetings and events industry like a tsunami and all the old paradigms have been washed away and new, exciting horizons have opened up. I’m very open to new concepts and technology, but at the end of the day I believe that simple, face-to-face engagement and a personal touch can make a big difference. Don’t get me wrong, however – at the Slovenian Convention Bureau we strive to use technology as much as we can to enhance and strengthen MICE business in Slovenia.

Q:
How are you competitive and innovative?
We highlight Slovenia’s advantages with our “Slovenia Meetings” brand pillars that are used to help position the uniqueness of our lovely country for MICE business. The brand pillars are exclusively orientated around behaviours and attitudes, highlighting the human, in- ter-personal benefits of doing business with Slovenian MICE professionals. The 4 pillars – natural charm, team flexibility, personal touch and a 24h smile – are built on the strong foundation of Slovenian energy. Slovenia is a petite but diverse country; our big advantage is that we can focus on the little things with a generous pinch of personal touch and authenticity.

Photo credits: Slovenian Convention Bureau

MIHA KOVAČIČ, Director, Slovenian Convention Bureau

Active for a decade as the director of the Slovenian Convention Bureau, which enjoys an outstanding reputation abroad. Through a number of innovative marketing and CSR pro- jects he continually manages the growth of the Slovenian meetings industry. The editorial board has put a particular emphasis on the Conventa project that, as a brand, has become synonymous with the SE Europe congress product and has significantly assisted with getting the region firmly onto the meetings planners’ list of top destinations.

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