Already for the 18th time off-road vehicle fans, globetrotters and friends of long-distance travel from all over the world flock to Bad Kissingen.

Here, Europe’s’ largest Off-Road-Fair – the “Adventure & All wheel”– left nothing to be desired for the more than 50,000 visitors, who had more than 110,000 square meters to explore between the 26th and the 29th of May this year.

Right in the thick of it: the Off-Road legend Jeep© by Fiat Chrysler Automobiles. Here, fans of the brand could experience live the brand values freedom, adventure, passion and authenticity. Be it at the vehicle exhibition or the off road track.

After the successful appearance of the brand Jeep© last year, this year, too, the Frankfurt-based team of VOK DAMS, agency for events and live-marketing was entrusted with the planning and design of the trade show appearance. A sign of confidence that furthermore motivated the team.

The results were something to be proud of: visitors experienced a wonderful event at Bad Kissingen in a companionable atmosphere, which was reflected in several successful exchanges.


A long-time meetings industry addict, Gorazd is the Founder and owner of marketing and event agency Toleranca Marketing. He has many years of experience in planning, preparing and carrying out large international meetings and exhibitions. As the founder of the "Power to the Meetings" methodology, he still firmly believes in the power of live events and human to human communication. He is also the author of numerous articles and editor-in-chief of the meetings industry magazine Kongres Magazine.