Home INTERVIEWS One-to-one forum style is catching on fast

One-to-one forum style is catching on fast

Boutique Trade Shows: CONFEC

Oct 17, 2016

TRADE SHOWS ARE GREAT FOR MEETING UP WITH EVERYONE IN ONE PLACE WITHOUT HAVING TO TRAVEL AROUND

Christine Bartolo Parnis, Event Director at Questex-McLean Events

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About Confec:

Confec Red and Blue are two exclusive events bringing meeting planners and suppliers of the MICE industry together to do business. CONFEC Events are unique, powerful, productive, intimate, results-oriented business settings carefully orchestrated to deliver maximum results. CONFEC creates the platform to foster relationships between buyers and suppliers–the event combines a forum of one-on-one meetings with great networking activities for the perfect combination to promote business relationships.

Q: Why do you believe your trade shows are THE BEST trade shows in the world?

Trade Shows are great for meeting up with everyone in one place without having to travel around, however I also believe that the one to one forum style is fast catching on as the meetings provide added quality and genuine interest.

Q: Do you plan to stay a boutique event or are you looking to expand?

We are happy with our path however expansion is always in our long term plans.

“I am finding The Meetings Show in London really interesting as my main market is the UK and everyone is there”

Q: How do you market and promote the host destination and what do you believe is the real reach of such events?

We have a great data base and a high percentage of repeat clients so we use direct digital mailing and of course we reach out to new clients we get to meet at fairs/trade shows

Q: What are the conversion statistics for your shows (conversion rate)?

70 %

Q: What is the biggest challenge you are facing right now and how do you plan to tackle it?
Increasing costs and terrorism and market saturation.

Q: Can you share with us one of your client’s success stories?

Gosh, we have loads of testimonials on our website www.confec.com.

“One to one forum style is fast catching on as the meetings provide added quality and genuine interest.”

Q: Do you offer any post-show activities like sharing the data base, further marketing in scope of the event, etc?

Yes, we always offer data sharing, press release, video footage, questionnaire, etc.

Q: Last but not least. To which event in the meetings industry do you look up to and why?

I am finding The Meetings Show in London really interesting as my main market is the UK and everyone is there. Additionally, there is always great entertainment and loads of fun to break the work schedule!