PCB launched a series of lectures on September 26 at the University of Economics, Prague. The lectures are part of the “Introduction to the Event Management” course.
Markéta Růtová who represented PCB introduced basic data about the MICE industry, tourism management in the EU, Czech Republic and Prague and also convention infrastructure of the capital.
Basic terminology, the importance of collecting statistical data and PCB activities were also introduced. The second lecture will be focused on the practical demonstration showing the candidacy process for the ICCA Congress. The goal of this unique course is to provide students with theoretical and practical knowledge and skills in the congress industry needed in organizing various congresses, conferences, sporting and other events. This project was prepared by PCB in cooperation with members and the University of Economics, Prague for the last three years. PCB was represented by Markéta Růtová.