On 1st and 2nd June 2017, Belgrade, the city that never sleeps, will host the Global PR Summit, an event dedicated to communication sector, focusing this year on visual communications. Venue of the event is Metropol Palace Hotel Belgrade, located in famous Bulevar kralja Aleksandra street. Hotel was originally designed as the venue for a global conference and today successfully combines their international architectural and interior style with contemporary luxury.

Global PR experts will enjoy the summer vibe of Belgrade, from Weber Shandwick, European Space Agency, Rolls Royce Motor Cars, SAP, Procter&Gamble, Unilever Hair Care and Burson Marsteller Europe will discuss the latest trends in the global PR world, together with other influencers in the communication sector. Some of the best communication strategies will be presented, all with goal to learn and adapt to modern communication which is bringing many new challenges.

This year, Global PR Summit Belgrade will focus on visual communications, working with influencers, agency/client relationships, reputation management and PR measurement. Some of the topics that will be discussed at the event:

  • Communications 3.0: Welcome to The Communications Revolution
  • From Story-Telling to Story-Showing and from Sharing Content to Sharing Experiences
  • Storytelling Across Multiple Devices: What Works, What Doesn’t?
  • Supercharing Your PR Efforts By Creating The Right Influencer Marketing Campaign
  • Advantage Women: The Power Of Gender Parity
  • What Makes For The Best Client/Agency Relationship?

Belgrade, the Serbian capital and countries biggest city, has been experiencing quite a boom in recent years regarding the meetings industry. The country is adapting to industry’s needs with good airline connections, together with 4 and 5-star hotels offering professional services for all meetings planners and using the vibrant city culture. Belgrade’s lively day and night life makes up for the not so polished first impression and topped with the Balkan energy and extraordinary Balkan hospitality, everyone visiting Belgrade ends up falling in love with this energetic city.

SOURCEKongres Magazine
A long-time meetings industry addict, Gorazd is the Founder and owner of marketing and event agency Toleranca Marketing. He has many years of experience in planning, preparing and carrying out large international meetings and exhibitions. As the founder of the "Power to the Meetings" methodology, he still firmly believes in the power of live events and human to human communication. He is also the author of numerous articles and editor-in-chief of the meetings industry magazine Kongres Magazine.