VOK DAMS China was the lead agency for MINI China’s first internationally produced dealer award ceremony in Bilbao, Spain. The event was held at the iconic Azkuna Zentroa creative space, at the culmination of a three-day trip by more than 300 MINI China dealer investors and sales managers.

To achieve MINI China’s objectives to inspire “laughter and tears” from a mostly millennials crowd of dealer sales managers, they flew in three major China artists from the 90’s and early 2000’s for three unforgettable singing performances.

Vok Dams team took the event from a blank page to show time within 2.5 weeks, mixing more than 10 award presentations, corporate content and concert style performances in a show with more than 80 cues. The night wrapped up with an invitation only private birthday “After Party” at the Guggenheim Museum.

For VOK DAMS China, the production for MINI continues a string of China outbound events that have taken Chinese guests to a myriad of exclusive locations in APAC and Europe.

“We were very pleased to essentially offer instant activation of our global production network for MINI China,” said VOK DAMS China General Manager Katja Sassi-Bucsit, “and this event further positions us at the forefront of China outbound brand experiences.”