Grey agency dethroned Pristop after four years of being the agency of the year. Agency Grey received also three grand, five gold and four silver awards; additionally, it was also rewarded with a special recognition for the best copyright music. Advertiser of the year became the leading insurance-financial group in Slovenia, Zavarovalnica Triglav, while the brand of the year 2016 is Laško. Advertising person of the year is Pavel Vrabec, General Director of media outlet Pro Plus. Young Lions who will represent Slovenia at the Cannes Lions international festival of creativity are Gregor Vuk and Boštjan Laznik.
The winners of the Grand Prix awards per categories are:
- Integrated communication campaigns: “Štartaj Slovenija” (advertiser Spar Slovenija, agency Formitas BBDO)
- Digital communication campaigns: “Lahkonočnice” (advertiser Si.mobil, agency Grey)
- Innovative solutions: “2.januar” (advertiser Infokart, agency Pristop)
- Branded or created content: “Triglav” (advertiser Geodetska uprava Republike Slovenije, agency Taktik)
- Direct communication: “Cancer Bra” (advertiser Palmers, agency Grey)
- Digital communication: “Triglav Drajv” (advertiser Zavarovalnica Triglav, agency Grey)
- Film: series of works “Laško dvoboj” (advertiser Pivovarna Laško Union d.o.o., agency Luna TBWA)
- Print ads and posters: series of posters “Golden Drum” (advertiser Paideia d.o.o., agency Luna TBWA)
- Radio communication: “Pivska napoved” (advertiser Pivovarna Laško Union d.o.o., agency Luna TBWA d.o.o.)
- Graphic design: “Kocbek” (advertiser Uljara Kocbek, agency VBG)
- Ambient advertising: Grand Prix was not awarded
- Social good: “Don’t wait, become a donor” (advertiser Slovenija transplant, agency AV studio)
