In the first quarter of 2017, Dubai Business Events welcomed a total of 93 guests from Europe and South Korea to showcase the city’s world-class meetings, incentives, conferences and event offerings on separate study missions from the two key source markets.

A tailored itinerary was developed for each study mission, providing ample opportunities for the groups to discover the impressive line-up of incentive, meeting and conference facilities across the city. These included Dubai’s diverse attractions such as desert safaris, tours of the historical Al Fahidi district, seaplane tours of Dubai, and camel polo experiences, in addition to other exciting activities and venue visits

Steen Jakobsen, Director, Dubai Business Events said: “Dubai has continued to strengthen its position as the ideal destination to host meetings, conferences and events. By inviting key decision makers and influencers to experience the diverse range of attractions and world-class facilities the city has to offer, we can demonstrate Dubai’s growing popularity. These study missions also create unique networking opportunities for key stakeholders and our meetings industry supplier community in Dubai.”

As part of the study mission from Europe, DBE organised a Leadership Forum to gain insights from the planners and understand their challenges, and explore the opportunities for enhanced partnerships with Dubai.

The study missions from Europe and South Korea are part of a larger series of missions that will be held throughout the year. These hosted tours will continue to build towards Dubai’s ambitious target of welcoming 20 million visitors per year to the city by 2020.