Acrotrend, a globally-operating customer insight and analytics consultancy with clients including UBM, Reed Exhibitions, BNP Paribas, Nuffield Health and Cancer Research UK, has expanded its team with a new Head of Events and Media.

Operating from Acrotrend’s London offices, Paul Davies will work with leading event organisers to help them to understand and engage better with their audiences. Acrotrend offers a range of solutions for event organisers to achieve higher visitor attendance and conversions to their paid or free-to-attend events. These include a cloud-based platform to manage all audience and exhibitor data, analytics and insights, combined with the support of Acrotrend’s subject matter expertise and software services.

Paul has over 13 years of experience working in the event industry. His previous roles include working as Publishing Director for Mash Media where he was responsible for a portfolio of domestic and international event titles, helping technology company Poken to launch into the UK events market and most recently Head of Business Development at digital content marketing agency GoldSand Digital.

Acrotrend’s Managing Director, Sandeep Mendiratta says: “I am very excited to have Paul on-board with us as his experience will help us strengthen our focus within events sector. His understanding of the sector’s current challenges and our experience and knowledge of events data & analytics can transform and grow events for our clients.”

Speaking of his new role Paul Davies says: “I’m very excited to be part of such a talented and knowledgable group of people at Acrotrend. Our customers want to connect with and understand their audiences on a deeper level and we are proud to be helping the events industry do this, working with organisers to deliver more engaging experiences both live and digitally.”

SOURCEKongres Magazine
A long-time meetings industry addict, Gorazd is the Founder and owner of marketing and event agency Toleranca Marketing. He has many years of experience in planning, preparing and carrying out large international meetings and exhibitions. As the founder of the "Power to the Meetings" methodology, he still firmly believes in the power of live events and human to human communication. He is also the author of numerous articles and editor-in-chief of the meetings industry magazine Kongres Magazine.