The workshop, after the previous editions ‘Istanbul 2015’ and ‘Rome 2016’, will bring to Catania over 80 buyers. Participating event planners, between agencies (60%), corporate (25%) and associations (10%) will come from Northern and Western Europe (55%), Russia and Central and Eastern Europe (20%), North America (10%), Middle East and South East Asia (10%).

A great business opportunity for about 50 suppliers between Convention Bureaus, Tourism Organizations, hotels, event planners from South Europe, mainly from Italy and Sicily, the star of the upcoming edition. Two days and a half for B2B meetings offering unique opportunities for South European destinations and MICE providers to meet up face-to-face with selected worldwide meeting planners, having imminent interest in finding new business partners in South Europe for their pending inquiries. Furthermore, keynotes by international industry experts. Asking Mr. Alain Pallas, Managing Director of Europe Congress, about their choice for Catania and Sicily as the 2017 MCE South Europe host destination, he stated: “Historically Sicily has experienced a wide variety of cultures, which shaped the Island’s current progressive mentality and culture. Furthermore, Sicily is a true touristic gem, discovered by many already yet still being largely undiscovered within the meetings and incentive fields. Besides creating new business relations between event planners and MICE suppliers, our forum is also about the showcasing and promotion of South European destinations. Realizing the enormous MICE potential and the enthusiasm shown by the Sicilia Convention Bureau team, we decided that Sicily will host our prestigious 3rd annual MCE South Europe. We’re cooperating to create our best forum yet and are looking forward to hosting many South European MICE Suppliers and inviting the leading European and International event planners to beautiful Sicily“.


Many partners of Sicilia Convention Bureau have been actively involved to support the organization of the event and many others have already shown strong interest in participating as suppliers. A great opportunity for the local MICE industry. Mrs. Daniela Marino, Director of Operations at the Bureau, said: “We are proud to have offered Sicily the chance to host such an important international event in the MICE industry. The exclusive format of the workshop will enhance what Sicily and its local suppliers are able to offer. International buyers will experience the destination and its strenghts on site, not behind a screen anymore. For Sicily this will represent an opportunity to show how and to what extent the MICE industry is relevant and is looking for growing fast. Sicily Convention Bureau steadily works with maximum effort to reach this goal. MCE South Europe Sicily 2017 is a signal: results and satisfactions have started showing up”.

Sicilian providers interested in participating as suppliers at the workshop in October can get in touch with Alessia Di Raimondo, Marketing Manager at Sicilia Convention Bureau, by sending an email to for information about the program, participation details and special rates. Italian companies, not based in Sicily, can contact Emanuela Maltese, Business Development Manager at Europe Congress, at

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SOURCEKongres Magazine
A long-time meetings industry addict, Gorazd is the Founder and owner of marketing and event agency Toleranca Marketing. He has many years of experience in planning, preparing and carrying out large international meetings and exhibitions. As the founder of the "Power to the Meetings" methodology, he still firmly believes in the power of live events and human to human communication. He is also the author of numerous articles and editor-in-chief of the meetings industry magazine Kongres Magazine.