The most important factor to account for the continually growing success of Live-Marketing is the personal and individual encounter of the client with the brand. And, the more appreciatively the customer is addressed, the more successful the contact. Successful hospitality measures thus help retain existing customers and win new ones.

The China Team of VOK DAMS, agency for events and live-marketing, offered a convincing example for such appreciative hospitality at this year’s Auto China, which takes place alternately in Beijing or Shanghai and which is viewed as most important mood indicator in the automotive industry.

Just like in the previous years, VOK DAMS looked after several top clients at the Auto Shanghai 2017 and was able to prove its operative hospitality competence.

Following the enthusiastic feedback of clients and visitors, Katja Sassi-Bucsit, General Manager VOK DAMS China, remarked: “We are delighted, not only that we were able to retain our client over these past years, but even more so that new projects are constantly being added. This is an excellent base for our quality-campaign in China.”

As an additional hospitality service, VOK DAMS offered an updated City Guide App both for Apple and Android, which could be downloaded for free. The App contains important information around the trade show as well as interesting tips around the metropolis Shanghai.

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