GainingEdge has appointed Louise White as Business Development Manager – NSW to manage and develop this exciting new partnership with the Australian Grand Prix Corporation (AGPC). Louise brings expertise from a diverse professional background comprising of hotel, tourism and social media for events, and will focus on sponsorship, corporate sales, ticketing agencies and sports and major events on-sellers for the two world-famous AGPC events – the Formula Australian Grand Prix and the Australian Motorcycle Grand Prix.
“Although GainingEdge first cut its teeth in destination and bureau consulting, followed by convention centre development advisory; and global in-market sales representation for convention destinations, the major events segment is not new to us”, said Gary Grimmer, CEO of GainingEdge. “We have helped established the Malaysia Major Events (MME) unit within the Malaysia Convention & Exhibition Bureau (MyCEB) to attract and support development of arts, cultural, sports, entertainment & lifestyle events to Malaysia; we have coordinated and managed Thailand’s events industry study tour to Sydney and Melbourne for two years; and last year, we worked with Sport Hosting Vancouver (SHV) to review the current SHV partnership (City of Vancouver, Tourism Vancouver, BC Place Stadium & Vancouver Convention Centre, University of Columbia) and provided recommendations for new structure, governance and operating model.”
“Having Louise join our Events team is a natural progression and which means we are now better resourced in this segment of our business. Louise has a great network of contacts cultivated over the years and she will now be working with incentive companies and corporations aligned with sponsorship opportunities. Louise has long had an interest in sports and sports events including motor sports. This is clearly evident from her passionate approach to this assignment,” added Mike Williams who will work with Louise and oversee the AGPC account.
Prior to joining the GainingEdge team, Louise held business development roles with Historic Sussex Hotels, Zibrant, Hilton Sydney and Whiteclick. She is also founder of White Social media specialist which she continues to run.