The Penang Convention & Exhibition Bureau (PCEB) launched the latest addition to its line of ‘Experiences Unfiltered’ curations – the Penang Beyond Meetings Itinerary at a ceremony at The Wembley, Penang . Officiating the launch was the Chief Minister of Penang, Lim Guan Eng.

One of the main highlight of the itinerary is that it is made flexible where it allows Business Events organisers, meeting and incentive planners and delegates to curate their own Penang experience.

Chief Minister of Penang, Lim Guan Eng said, “What sets Penang apart from other destinations in the region is our attractive mix of diverse unique venues and attractions with some of the best and authentic Asian experiences. Our initiative is to push Penang to the forefront of the international Business Events market and to do that, we have to build a strong and cohesive Team Penang to fully capture the essence of Penang’s unlimited Experiences Unfiltered. The itinerary highlights the wide range of activities we have to offer to Business Events delegates.”

With the options made available on the itinerary, Business Events delegates are able to take in much more of Penang without missing any important details. Additionally, the itinerary also includes half-day programmes for those who would like to take in Penang one bite-sized experience at a time.

Ashwin Gunasekeran, CEO of PCEB said, “This specially curated publication is a handy and attractive guide to the best of Penang’s ‘Experiences Unfiltered’. It is a through-and-through Team Penang initiative which we invited a core team of our partner destination management companies (DMCs) to share what makes a functional and attractive Business Events itinerary guide. They shared their expert experience for incentive travel which included what works and what does not work, and how to tailor to an international clientele.”

“With the options made available on the itinerary, we believe Business Events organisers, meetings and incentive planners are able to take in much more of Penang without missing any important details,” he added.

The Penang Beyond Meetings Itinerary will be distributed at all the tradeshows that PCEB and its partners attend, as well as distributed as a pull-out supplement in select US, UK and European Business Events magazines. The digital copy of the itinerary can be downloaded here: