The calendar of events includes prestigious first timers – Worldchefs Congress & Expo 2018, 35th International Society for Quality in Healthcare (ISQua) International Conference 2018, World Cancer Congress 2018 and International Solid Waste Association (ISWA) World Congress 2018 – as well as eight Europe-based events, such as Girls not Bride Global Conference 2018 and International Federation of Library Associations and Institutions (IFLA) World Library and Information Congress 2018. In addition, long-standing events which have held every edition at the venue since opening, such as MIA Conference 2018, ARCHIDEX 2018, HRDF Conference & Exhibition 2018 and HOMEDEC 2018, continue to be the pillar of the Centre’s yearly business calendar.
Speaking on the sidelines of its 11th consecutive attendance at the Global Meetings & Events Expo (IBTM) World 2017, the Centre’s Sales & Marketing Director, Angeline van den Broecke, shared, “Our philosophy of delivering innovative and value-add solutions that are personalized through our partnership approach, creating bespoke experiences and memorable customer journeys, has been accepted and embraced by clients across the board. Our highly knowledgeable and professional team, commitment to continuous investment in venue maintenance and efforts to adapt our business model to meet new expectations and market conditions, have also played an important part in why we have such a strong calendar of events to look forward to next year.”
The Centre’s strategic location and precinct proposition also remain a powerful differentiator and the venue has enhanced this further through the establishment of the Kuala Lumpur Convention Centre Business Events Alliance (KLCC BEA). A private sector initiative, the KLCC BEA is a powerful collective that provides a seamless and single point of the first contact for Meeting Planners and Event Organisers. This allows the Centre to market the fully-integrated city centre offering and create an all-inclusive proposition for meetings and events from a venue, planner, accommodation and entertainment perspective.
Angeline elaborated, “The partners of the Alliance have come together to offer a specific set of benefits to Meeting Planners and Event Organisers that increase the value proposition of the precinct through partner collaboration. Each Partner customizes their value-adds to the nature of the client request. These benefits are targeted towards creating enhanced added value to both clients and delegates.”
The Centre’s expansion also continues to progress and is due to be completed in mid-2019. The extension will provide an additional 11,000 sqm of flexible and multi-purpose space, which means more room to comfortably accommodate larger exhibitions and international association meetings, as well as concurrent events, allowing new and current clients to grow their activities and/or events significantly. The mixed-use commercial development will enhance the Centre’s existing world-class infrastructure, grow Kuala Lumpur’s reputation as a premier business events destination and help attract more international events to Malaysia.