The International Apparel Federation (IAF) decided to host to the 34th World Fashion Convention together with the Dutch fashion and textiles industry association Modint in the city of Maastricht.

The IAF is a unique global federation uniting fashion industry associations, brands, retailers and major suppliers to the industry. Through the Convention, the IAF offers a place for the fashion industry to meet, to be informed and to be inspired by top national and international speakers. The Convention is a well-established event, bringing together leaders from the fashion industry from over 20 countries. On top of that, visitors get acquainted with the local fashion supply chain of the host country.

The city of Maastricht is an excellent backdrop for the 34th World Fashion Convention. It is a fashion conscious, smart and creative city with a strong international character and in close proximity to world class logistic and material science hubs. Here, a new type of fashion industry is coming to life: more interdisciplinary and with a bigger focus on technology and on sustainability.

Jurgen Moors, director of the Maastricht Convention Bureau: “As a city and as a region we are glad to contribute to the success of this Convention, mainly because it helps to position internationally the fashion industry and the creative industry. These industries are both well established in Maastricht. It is exciting to see Maastricht feature alongside such host cities as Mumbai, Hong Kong, New Delhi and Shanghai.”

The Convention itself will be held in the Crowne Plaza Hotel in Maastricht. Visitors will be welcomed at the beautiful Maastricht townhall. The social highlight of the Convention, the gala dinner, will take place at Chateau St. Gerlach.

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