At Kempinski Corvinus Hotel, members of the association from more than 20 countries will come together and focus on the congress theme, “Leading Events to the Future”. The event aims to strengthen the positioning of UNICEO members as key players in the communication strategy and business development of their companies.
During the event, UNICEO members and their peers will have the opportunity to discuss their day-to-day issues and the best practices to be implemented to optimize the effectiveness of their events and prepare to successfully tackle the challenges of the sector in a world where how people meet and interconnect is continually changing.
The conferences and debates will specifically focus on three major elements: technological innovations and digital, the performance measurement indicators (KPIs) that help evaluate Return on Investment (ROI) and the keys to motivating and engaging participants.
Debora Piovesan, Vice President of the Association, says, “Our first International Congress is marked by the leadership and collective intelligence needed to calmly address changes in our industry; technological developments and innovations, especially in the field of artificial intelligence and augmented reality promise us important changes. Our Congress will, therefore, be an excellent opportunity for our Members to find out more about innovations, to strengthen their knowledge and to share best practices with peers. Their companies will, therefore, be able to continue to benefit from the best event communication strategies.”