Interview with Colja M. Dams, Chief Executive Officer at VOK DAMS
Interview by: Gorazd Čad
Photo credit: Personal Archive
AGENCIES VS. CLIENTS
We are very curious about how the agencies and clients work together, what do they expect from each other, how do they view each other, and so on. For this reason, we contacted both, agencies and clients to get their invaluable insight on the matter.
In this issue, we are presenting answers from the agencies, while in the next issue we will present answers from the clients. Enjoy the reading and be surprised!
Q: In your opinion, what defines a good agency-client relationship?
Successful cooperation between an agency and clients takes place at eye level. The agency is a partner in the joint solution of communicative challenges.
Q: What is the first sign of deeper problems in this relationship?
The most important sign is always when there is no communication.
Q: Please share with us a typical case showing the mistrust between an agency and the client.
This is often not rational at all, but rather takes place at an emotional level – you feel distrust. As we cultivate long-term customer relationships, this is rarely the case with us. If there is no trust, then some day you will no longer work together.
Q: What do agencies want to say to their clients?
Trust and cooperation based on partnership are the basis for joint successful projects. We strengthen this trust working with agile event management. There is a permanent exchange in every phase of the project – comparable to sprints in agile project management.
Q: Do you trust your client in the process of event creation and execution?
There is no real alternative.