Julia Kurhinen

Now it’s time for Julia Kurhinen, Participant Experience Measurement at Funmedia (Helsinki, Finland) to answer our questions for BFEF speakers.

Q: Do you classify yourself as a person of practice or theory?
We’ll everybody would like to describe one self as both, but I have to admit, that I am quite fascinated by theory, which always comes out of practice.

Q: If you had a genie, what would your three wishes be?
I guess I cannot say world peace? But I think that my wishes would have to do with equality, stability and environmental issues.

Q: What is an area of your life in which you lack courage?
Lately, I have been working with development, so the fear of failure has been around. I guess that I have learned to have more courage in trying different approaches and the courage of being wrong sometimes, also. But you can never have too much of this courage.

Q: What childhood dreams have you brought into your life?
I don’t remember having many dreams, actually. Well, I’m not a singer (at least yet) so maybe the only dream besides that, that I can remember having, that has come to life is having a puppy.

Q: If you imagine that an event is an ensemble, what instrument are you playing?
I would be listening, carefully analyzing the part of every single instrument in the ensemble and how they work together.


Q: If you could have a supernatural ability, what would it be?
Ability to speak every language in the world – definitely!

Q: What three things would you take with you to an uninhabited island?
Instead of the three things, can I chose not to go in the first place?

Q: What is your temperament type?
I’m naturally a happy and optimistic person who looks on the bright sight.

Q: What is the best, most valuable advice you have been given?
Be kind and treat the people around you the way that you would like to be treated. And don’t give up if they do not do the same.

I believe, that the key to measure true impact of the event is to measure the experience.

Q: Which website do you open very first thing in the morning?
Yle Teema (Finnish Broadcasting Company) and Instagram.

Q: What are the main changes that have occurred in the views of the industry over the past 5 years?
5 years ago, I saw events as a very simple and one-time-only things. I could not see how we can make events more meaningful and put more heart into them, bring them to life and make events matter, so to say.

Q: Why is it important for you to be at the Baltic For Events?
I think that it is important to meet your colleagues around the Baltics and have the chance to exchange thought and experiences.

Q: What you will talk about and why?
I will talk about participants’ experience measurement. I believe that we need to have better participant insight and better KPIs to measure the impact of the events. We all know, that events can be huge investments, and we really need to understand what was the experience like to the participants and what value did it bring to the organizers. I believe, that the key to measure true impact of the event is to measure the experience, not satisfaction. And the only way that we can measure the experience is to measure participants’ emotions.


#BFEF is:
Unique face to face event for more than 300 event professionals and live communication leaders from the Baltic Sea Region.

Unique pan-Baltic platform for productive dialogue from all participants in the events and livecom industry and key event customers

Unique people who seek inspiration, new contacts, and new ideas.